LinkedIn has more than 135 million users and the number is growing. LinkedIn is by far the best professional social media marketing channel dedicated to business professionals. LinkedIn has a huge opportunity for lead generation that can help businesses launch their PPC marketing strategies through effective advertising.

The advertising model on LinkedIn lets marketers target ads to users through the use of various demographics include job title, industry, or even members of a particular company. Compared to Facebook ads, LinkedIn ads are more specific because you can easily filter out the groups of people you don’t want to target in your campaign. It’s very easy to set up and you can have your advertisement up and running in a couple of minutes.

Setting up LinkedIn ads

You can find LinkedIn ads on the sidebar with a photo and text and depending on the performance of the add, a text version can appear at the top. The ads includes a photo, 25 character headline and a 75 character description. You can pay LinkedIn for your ads based on CPM (cost per impressions) or CPC (cost per click).

Here’s a couple of tips to help you get the best out of your LinkedIn PPC ads.

Unique: To get the best conversion of your ads on LinkedIn, create unique ads with powerful content and relevant images. It is very important to target just one unique selling point in your ad than covering many points.

Targeting: Try to target your ad to a specific audience. Always narrow down your audience to the most relevant people you want to reach.

Split testing: Split test your campaign with variations. LinkedIn ad accounts are organized by campaigns. Every campaign has its own daily budget, targeting ads and options.

Budget: Spend your money on LinkedIn strategically. Ensure you choose the optimum audience for the budget you have available.

Measurement: Exactly the same with any marketing initiative, pay attention to the metrics and understand your LinkedIn campaigns’ effectiveness.

LinkedIn is a business orientated social network for professionals. It can become an extremely effective means of targeting the right people without wasting your marketing budget on other campaigns.