Always be suspicious of any Search Engine Optimization (SEO) company that makes promises about getting your website on the first page of Google.  Most of the times these promises are too good to be true.  Instead, judge them by the SEO results they are getting for other websites they are working on.  Ask them to show you the results. You must be able to trust them that they will take care of you and your website.

Find below a couple of tips to help you choose the right Search Engine Optimization company.

Internet Marketing

Your Search Engine Optimization company must advise you on improving your website conversion rate.  They must be able to convert visitors into buyers.  Your website is much more than just a brochure on the internet.  It needs to actively generate leads and business and not just visitor traffic.  1 targeted visitor is more worth than a 1000 un targeted visitors.  Evaluate your SEO company’s ability to help you market your business online through your website.

What is their approach?

Ask them what their approach will be and if they are going to put any structured plans into place to drive more traffic to your website.  They should always be able to guide you through all the processes involved with any internet marketing campaign.

Monitoring

SEO is really an ongoing process.  Your search engine ranking positions must be continuously monitored. Ask your SEO consultant to provide you with a weekly or monthly report that they must supply to you and ask them what steps they will be doing to obtain the best results.

Budget

Research and study what results you want to obtain with your internet marketing strategy.  Establish your budget before you begin looking for any Search Engine Optimization companies.  Compare each of these company’s costs and the benefits.  You can then decide which will give you the results that you need.

References

Ask for references and follow-up on these.  When you contact these references, ask them what their experience was like with the SEO company.  Did they accomplish what they have promised?  Were they good to work with?  Have they been responsive to any of their questions?  Will you ever recommend this company to other people?

Your Search Engine Optimization company should deliver more than just top rankings.  It’s all about delivering targeted prospects to your website.