If you are generating your own content for blog posts and social media accounts, you will know that copywriting is not easy. This is why many businesses are choosing to invest in the services of a professional writer – freeing up valuable time to focus on other aspects of the business.

Get references

This may sound simple, but you should get references from past clients that have been happy with the service provided to them. This will ensure that you can have peace of mind, knowing that you have heard from previous happy clients. If you are unsure about the references that you receive, ask to contact a few directly. If the copywriter offers a reputable service, this should not be a problem.

Take a look at their portfolio

Every copywriter will have a portfolio that showcases his or her work. Ask to take a look at it. This will give you an indication of their writing style and areas of expertise. Remember that writing is personal and you should choose a writer that fits your business profile. If they have experience in your industry, that is an added bonus.

Make sure that you provide all the necessary background

For a copywriter to adequately know if they are suited for your particular type of work, they need to understand your business and what you are trying to achieve. In order to do this, you need to make sure that they have all the background information necessary. Not only will this ensure an accurate quote, but they will be able to advise you if they can assist you.

WSI Internet Marketing offers copywriting services, which can assist your small business. To find out how we can help you, get in touch with us by visiting www.wisoms.co.za