Here is an intro video by Guy Kawasaki titled “Building Your Business With Social Media“.
Guy Kawasaki is a Silicon Valley capitalist. He is an Internet professional and he is also credited for being one of the first to use evangelistic methods to promote a computer brand. He understands how important it is to stay ahead of the social media curve by interacting with your audience and educating them while staying on top of current trends.
He gave a presentation at the San Diego Venture Group. The full presentation is 80 minutes. In the presentation to the San Diego Venture group, he gives his insight into lesser known practices of Social Media and how to build up your business through it.
The presentation definitely inspired me to use social media and interact with the public through an online presence in ways that has never occurred to me.
He also explains how Social Media can affect your business positivity, negativity, reputation and sales.
You can find the websites he discussed in the presentation on his blog : How To Change The World