If you notice that you are being out-ranked on Google by a competitor, the chances are high that it is because they are paying more attention to the quality of their SEO than you are. By taking a sneak peek at what they have done, you will be able to quickly discover why they are ranking as high as they are… and exactly what you need to change in order to start ranking above them. Here are some helpful tips for successfully analysing your competitors’ SEO.

Download a handy tool

There are a variety of useful SEO analysis tools available online, and some of them are free. They will give you some insight into the quality of your competitors’ meta descriptions, alt tags, keywords etc.

Take a look at their back links

Quality back links are another must-have when it comes to SEO. Luckily, you can now see your competitors’ back links and discover how many you need to be targeting for your own website in order to be able to compete – an effective link building strategy will definitely come in handy here. If you are to look at competitor back links, Ahrefs is the best tool to use and you can take advantage of their free trial to start off with.

Don’t forget to check out their blog

Effective content marketing plays a big role in SEO nowadays, so be sure to take a look at the type of content they are uploading, the reactions it is getting and how often they are posting.

For professional assistance with SEO, competitor analysis, website design and digital marketing strategy, get in touch with WSI OMS today!