Charities need to rely on public support in order to succeed. One of the best way to spread their message on limited funds would be by investing in a solid social media strategy which can appeal to their target audiences.
If you’re running a non-profit organisation or a charity, here are a few ways you can use social media to make a difference:
Consider your reach on each platform
LinkedIn is the professional networking tool, while 80% of 18 to 24-year-olds and 73% of 25 to 34-year-olds are using Facebook and Twitter. When crafting a social media plan, make sure you’re engaging on the social networking sites your target audience uses on a daily basis.
Create sharable content
Social media posts with pictures and videos are more sharable, so always consider how you can include great imagery in your posts. When your social updates get shared, your message will become visible in the news feeds of your online networks, which is the key to gaining traction online.
Engage with social media followers
Your organisation needs to be relatable and human, so don’t simply focus on pushing out one-way communication. Acknowledge members who are donating time or money, answer questions and reach out to interested parties on social media.