Multicultural content marketing is always a good idea if you want to reach a wide scope of people and on a more personal level. People are always more likely to respond to something when they feel that they are being spoken to directly, and the best way to do this is to acknowledge their unique cultural traits. It also tells people on a subconscious level that you understand who they are and that you are therefore more likely to meet their needs when it comes to the products you are selling and/or service you provide. If you are looking to expand your business by reaching more people, this is definitely the way to go.
The key to success when it comes to this approach is to have an in-depth understanding of the different cultures you are speaking to and to always be aware of this fact – what is acceptable for one group of people might be offensive to another. In other words, it’s always advisable to make doubly sure before posting anything. However, websites can quickly become cluttered and indecipherable if you try to do too much for too many at the same time, so it’s always a good idea to get experts like WSI OMS involved to ensure that this doesn’t happen.
On the other hand, in a multicultural country like South Africa where many words and phrases from specific cultures have been adopted by the general public, multicultural content marketing is not only a lot easier, but also advisable. It is our unique mix of cultures, languages and traditions that make us ‘proudly South African’, and it is highly advisable to reflect this in all your content marketing efforts. However, you should take great care to never be perceived as ‘trying too hard’ or pandering to and perpetuating clichés.
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