Is your ultimate digital marketing goal to increase your reach when it comes to your local community? This is definitely a worthwhile objective as a focus on local search is known to boost conversions. 

In order to master the art of targeting locals in your area, you will need to not only understand how the local search algorithm works, but you will also have to adjust your website’s SEO and PPC strategy accordingly. Here are the facts that you need to know. 

Location

Ultimately, the biggest factor in Google’s local search algorithm is where your business is actually located. Scroll down to the bottom of a page on your website and it will often list a zip code that Google thinks you are in.

Reputation 

Your local search rankings are certain to improve as your online reputation grows. The best way to boost this reputation is through your SEO efforts, such as creating authoritative content, engaging with your customers on social media, and ensuring that your website offers a magnificent user experience. The reviews that you receive online are also certain to make a difference. 

Keywords

It can be very helpful to use your location as a keyword in any new content that you produce. This signals to Google that you are serious about pleasing your local customers. And, in so doing you are likely to appear more prominently in relevant Google searches by people residing in the area. A good rule of thumb is to include your location in your meta title/page title, meta description, as well as in the first and last paragraphs of your content. 

Mastering the art of local search and content marketing is no easy feat, hence the reasons why countless businesses rely on the digital marketing experts at WSI OMS to do it for them. As a leading digital marketing agency with an international reputation, we are ready to help get your business noticed online! Contact us today for details. 

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