When writing content for your blog posts, you should be aware there are different types of content and some appeal more than others. Using varying types of content, as well as a host of other tools, will help to keep your blog content fresh, interesting and very viewable. It’s all about getting your content shared and getting your brand noticed on social media platforms.

There are four main types of content:

  1. Educational content

This content is designed to show readers and potential customers why your product is great or your website worth visiting. It may have a tendency to be dull, especially if the learning aspect of your product includes a lot of facts and figures. Using images to explain what you mean, or graphs rather than paragraphs of text are an easy way to keep the attention of the reader.

  1. Entertaining content

While most content aims to educate and help, this can be a great opportunity to interact with readers and get to know them on another level. Whether it be a piece on a funny experience or a quick video, entertaining content is highly shareable and builds trust. It may not be directly related to your product, but establishing a good relationship can be beneficial further down the line.

  1. Inspirational content

This is the type of content people want to share immediately. It could be in the form of a customer testimonial, a great success story or interesting case study. Not always the easiest content to find or write, if you can do one inspirational piece a month, you’ll be that much better at keeping your readers engaged.

  1. Content to convert

This type of content usually has a call-to-action, such as signing up for a newsletter, subscribing to get the latest updates, downloading an eBook, or buying a product.

The tools you use in your content writing can have a big impact on its success. People are mostly visual learners, so it’s important to use images and pictures in your content to create an impact. Infographics are a clever way to summarise information which could have taken hundreds of words to describe. People enjoy looking at infographics, and if they’re clever or funny, sharing them too. There are many online tools to help you create an infographic, just remember the following tips: focus on the quality and visual appeal, use up-to-date content and don’t keep it to yourself.

Lists are another good tool – especially Top 10 lists. People like to read lists because they are to the point, easy to digest and not overwhelming. Since almost 30% of all blog posts are lists, it’s pretty much guaranteed to get read. Other popular items are case studies and success stories – we all love to read a story. Telling a story effectively will resonate with your readers and share more about yourself or your company. Like lists, How-to guides are also enormously popular. Solving a problem by breaking it up into bite-sized chunks for your reader is going to be successful.

Visuals are a big part of content absorption and quick videos can be very effective. You don’t need to hire a studio, camera men and a whole crew to make a professional video – the ones taken on smart phones are usually high quality enough. Sharing a story or breaking news introduces your readers to your true self and adds value to your brand. Make sure they are short enough to be user-friendly.

Finding the right content can be confusing, but WSI can help you get it right

Digital marketers, WSI, are experts in the field of social marketing, content creation and content marketing, staying current with the trends and tools of the industry. If you need help with your content or social communication strategy, they are the people to turn to. With their wide range of services, they can find the right fit for you and your business, so why not contact them today?

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