People are very social creatures; we like to talk to friends and family about our daily lives and interests and we like to share our thoughts and feelings on networking sites like Facebook and Twitter. However, if a business tends to talk about themselves endlessly on their website or social media accounts, customers tend to avoid them and find their information elsewhere. If you are only writing about your products and brand you are going to turn off the very people you are trying to engage with.
Think About What You Post Online
Before sitting down and actually writing content for your blog, think about what your target audience is interested in. Writing compelling content is the only way to grab your readers’ attention and hold it. The type of content you use could be in the form of blog posts, articles, status updates on Facebook, video and Tweets promoting a new piece of content. If you can write an intriguing headline or Tweet, you will drive readers to your website because they will want to know what new information you have posted. Once there, you need to give them the information they are looking for, answer any possible questions they have and you will find they are more likely to buy a product from you, because you have earned their trust and loyalty.
Find Your Niche
Instead of being a jack-of-all-trades type of copywriter or marketer, focus your writing on specific niche subjects. You can start with topics you are knowledgeable about, or even on keywords that people are searching for. If you share your knowledge on a topic, for example fitness and health, readers will know the products you sell or promote will benefit their lives and they will start trusting you as a credible source of information in this field. You need to show your expertise in everything you post on your website; from articles to blog posts, let the readers know this is the right place for them for all their health, fitness, fashion, makeup or food needs.
Have an Open Door Policy for Content
Even if you write your content yourself, it can actually help your business to have guest bloggers, writers or content providers create work for your website. A fresh perspective, new information and expert advice will certainly bring customers back to your blog or website. It not only gives an interactive aspect to your website, which many people love, but it also gives readers new and different viewpoints on the same topics.