To get quality targeted traffic to your website, blog or online profile can only mean one thing…more business leads or sales. More targeted traffic to your website or blog means that there are more people who can read, view and learn about the services and products that you have to offer. SMM (Social Media Marketing) is a great way to increase the readership of your blog and to drive more traffic to your website.

The online world has changed our methods of doing things in the last couple of years. What most likely took a phone call a few years ago, can now be done online instantly as a wealth of information is available to everyone at any time. The internet is the greatest and biggest marketplace in the world. Businesses starting out as well as large global businesses needs to have a presence on the web.

How can your business start with social media?

Social media marketing is all about trust and relationships and businesses needs to build trust by offering value and interacting with people. This doesn’t mean it should be a one way conversation but rather a discussion. How do you start with this exciting online marketing trend?

Targeting: Blogs, social networks, wiki’s, forums and other social media channels are usually specific on a particular subject. There are thousands of different social media websites and tools available with new ones created everyday. Be active and participate on the networks related to your market niche as these are the ones that your targeted customers spends their time.

Participate: Be part of the community and participate actively. You can become known by interacting with others. Post regularly and become involved. If you really don’t have time to dedicate to this, find someone else in your organization that will take this on. It takes time and dedication to build solid business relationships with social media.

Blogging: My favourite. Blogging is an essential part of social media and some believe the social media trend started with it. You can write interesting topics that your ideal targeted customer will be interested in. If what you write is important, original and fresh, you will attract both the attention from readers and other bloggers that will link to your blog posts.

Link building: Links from other blogs and social media channels are very valuable in building your organic search engine rankings. Informative and original blog posts will serve as link-bait which will drive your search engine rankings higher.

Build authority: By interacting and participating on blogs, forums and other social media channels, you will build a reputation as an expert in your market and niche. It’s a fact that people like to do business with other people that they know and that they trust.

There is really no correct way to start with SMM (social media marketing) for your business. The key is network with other people and to get involved. This can pay dividends to your company with new prospects and increased targeted traffic.