Quality email marketing is the crux of most companies’ digital marketing strategies – and it should be! If you are struggling to get a decent number of sign ups despite your best efforts, your email sign-up forms might not be quite up to par. Here are three tips on how to fix that!

  • Keep Them Short 

You do not need to know what someone’s mother’s maiden name is to add them to your email marketing list! People don’t like to spend 20 minutes filling in forms. So keep them as short as possible, asking only for the most relevant details, and you will be sure to sign up twice the amount of people in half the time. Their name, surname and email address should suffice.

  • Make Them Stand Out 

Where you place your sign-up form on your website makes a big difference. It needs to be easily visible without getting in the way. You may also want to add it to all of your web pages, rather than only on the home page.

  • Share The Details

Most people are hesitant to sign up to receive emails from brands because they fear that they will be spammed or sent 20 emails every day. With this in mind, it pays to share the details of how often you will be in touch with them. You may also want to pique their interest by letting them know what sort of content they can expect by sharing a few examples of previous headlines and topics. Oh, and do not forget to mention your privacy policy. People are much more likely to sign up if they know for sure that you will not be sharing their details with anyone else.

Do you need help to perfect your email marketing strategy and digital marketing efforts in 2019? WSI OMS is here to lend a hand! We specialise in email marketing, content marketing, SEO, link building and social media marketing. Get in touch with us now for more info about our range of services.

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