Snapchat’s power lies in its ability to engage a small community of your most avid followers on a really intimate, personal level. This is why Snapchat is a strategic, long-term investment. It is all about deepening and strengthening your brand.
It’s not about how many followers you have – it’s about how many care. It’s not about width, it’s about depth. It’s not about how many impressions you get, it’s about how much attention you get. Snapchat offers depth and attention, which is why Snapchat marketing is so powerful.
The nature of the platform means that you will only attract your most engaged followers on Snapchat, but you can recreate authentic relationships with them that you can’t replicate anywhere else. These followers are likely to become advocates of your brand, which will help you grow your business.
So, what do users want to see on Snapchat? The aim of the game isn’t to post polished, professional looking content. Instead, Snapchat users want transparent, personal content. Social media is generally about connecting with others, but Snapchat takes it to a whole new level. Photos need to be posted in real time, so no photo editing allowed! While this might sound scary, embracing this type of transparency can be great for your brand. In fact, a whopping 94% of consumers are loyal to a brand that offers complete transparency.
The hip hop icon, DJ Khalid, proved the power of Snapchat way back in 2015. He used Snapchat to build a rapport with his closest fans by providing a behind-the-scenes look into his lifestyle. Google Trends shows the correlation between DJ Khalid’s Snapchat presence and the rise in his popularity. He used his popularity to promote products from his fashion line. For his fans, having access to DJ Khalid’s day-to-day life gave his products a special appeal.