An internal linking strategy is often overlooked for on page SEO (search engine optimization). An internal linking strategy consists of the interlinking of internal website pages. This is usually done to control the link flow within your website. For good practice, all of your primary pages should only be one click away from the home page.
By optimizing your pages within your website and interlinking all of them, you will provide a focused link structure so that the search engines can easily browse your website.
Interlinking helps group topics together
If your website deals with a couple of related subjects, interlinking will be a necessity to group each topic together. Your home page will link to each of the primary subjects and then on them will be a more intensive interlinking strategy within the subject. This will help increase the relevancy of your links and improve the rankings of your website.
Internal links and links from external websites value passes like a waterfall from page to page within a website. Links also leave the website in the same way and the link flow can be random or directed. When it is directed with the nofollow attribute (rel=”nofollow”), you can direct the page rank flow to important pages and not to the pages with low importance.
What should you consider when you are planning your interlinking strategy? Your top level and home page links should always be structured to be text links and it should include the primary keywords you are targeting. Your links can be breadcrumb links, navigation links, page links and even category links. Use these link to strategically optimize your website and improve your search engine rankings.
Interlinking can help your website to be search engine friendly so that the search engine crawlers can index your website with ease.
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