Earlier this year, Google rolled out an exciting tool for marketers, specifically marketers who are engaged in video campaigns. Google’s Reach Planner helps you plan your reach on YouTube and other video sharing platforms.

The tool is available in Google AdWords; it is currently still in its Beta phase of testing. It allows you to get unique data on your reach in more than fifty countries and you can look at people’s demographics all the way down to the devices that people are using to watch your videos.

You can get recommendations based on your budget and the assets you have available. You could, for example, tell Google’s Reach Planner that you have 3 minutes of video, what your budget is, and ask for advice on how to go about marketing your video on YouTube. In just a few clicks, you’ll see a reach curve, frequency, and other key metrics for the audience you defined. You can also make on-the-fly adjustments to flighting or other campaign inputs to see how these metrics change.

Reach Planner can be used to:

  • Reach audiences across multiple devices.
  • Accurately plan the reach of your ads across YouTube and Google video partner sites and apps in 50+ global markets.
  • Develop Target Rating Point and Cost Per Point calculations.

If you have a Google Sales Representative, then you can request that the Reach Planner is added to your AdWords account.

Need help with your video marketing campaigns? Then contact WSI OMS for more information today.