For the first time ever, Google is ranking your website based on the mobile version of the site as opposed to the desktop version. This could mean big gains in search engine traffic for some people and big drops in traffic for others.
The first thing you need to know about the Google mobile-first update is that you need to have a mobile equivalent of every single page on your website. So make sure that you don’t just have a desktop version of your website – you also need a mobile version.
The second thing you need to do is make sure that all of your pages pass the Google mobile testing tool site. You can put your pages into the Google mobile testing tool to see if it passes the test. You can do this on a template by template basis, so you can check your home page, followed by your category pages, your main service pages, your landing page template, and make sure that all of those pages pass.
In addition to that, you can go inside of the Google Search Console and check out the mobile usability report, which will crawl all of your pages and it will tell you whether or not they are mobile ready. If you do these two things, you will be in a good position to diagnose whatever mobile issue you might have.
Need help with your mobile marketing or digital marketing strategy? Then contact WSI OMS today.