I recently sat (and passed!) The Google Adwords Search Advertising Advanced exam meaning I’m now ‘Google Adwords Qualified’. I’d suggest the Google Adwords Professional Certification for anyone involved in Internet Marketing, and especially PPC Campaign Managers.

It will expand your knowledge considerably and allow you to sell yourself as an Adwords Certified Internet Marketer as opposed to the “School of Hard Blogs” chancers out there that don’t always know what they’re talking about when it comes to Internet Marketing Services and Search Advertising.

About the Google Adwords Qualification

The exam takes two hours (120 multiple choice questions = 1 minute per question) and you can do it online from the comfort of your home or office.

You can use the Adwords Learning Center as a good place to practice for the test. It’s pretty comprehensive and the general rule is that if you can score highly in the mock exam then you should pass the real one with ease.

In order to qualify you have to take two tests.

  • The compulsory one is the Google Advertising Fundamentals exam
  • Therafter you must choose one advanced exam which could be any (or all if you’re feeling inspired) of the following:
  1. Search Advertising Advanced Exam
  2. Display Advertising Advanced Exam
  3. Google Reporting & Analysis Advanced Exam

Be warned – The Google Exams are not a walk in the park. Take advantage of the Google Adwords Learning Center and study hard before you attempt to sit the test.