When it comes to digital marketing or online marketing, too many people overlook the importance of hiring an experienced and skilled copywriter. Copywriting forms a large part of any strategic online marketing campaign and if you want to truly convert your website browsers into paying customers that come back and spend more in the future too, you must offer them content that’s of value to them. In the past, many believed that simply overloading their website with keywords would do the trick but the way search engines rank online content has changed a great deal over the past ten years or so, and these days, if you aren’t offering valuable content, you’re not going to get anywhere in terms of online search engine rankings / results.
While we strongly recommend hiring our professional digital marketing team to assist with boosting your website’s effectiveness, we’re happy to share a few tips on good and persuasive copywriting. Here’s a few to get you started:
- Don’t draw things out for the sake of presenting “content” to your customers. Yes, it’s valuable to have something of use to say, but keep it concise and ensure that the required information is made quickly and easily available.
- Keep it conversational. You don’t want to make your customers feel like they’re studying a textbook. Keep the content conversational and you’ll keep them interested.
- Make it easy for your customer to take the next step. Make sure that your content has a clear call to action and that the next step is obvious. Don’t say “contact us” if your contact details aren’t anywhere in sight: keep it quick, easy and simple for your customer.
- Answer questions: Most customers will have questions about products and services, but they don’t necessarily want to pick up the phone and spend hours talking to a consultant. Make sure that your website includes as much valuable information about your products and services as possible. Everything they need to know should be found right on your website.
These are just a few tips from the pros at WSI OMS. Need more guidance and professional assistance? Chat to us – we would love to help!
Top digital media marketing services offered by WSI OMS
At WSI OMS we offer professional and strategic online marketing and advertising assistance to business owners that want to take their online presence and website effectiveness to the next level. For more information and advice on effective copywriting and digital media marketing, contact us via email or telephone at WSI OMS today.