Having a loyal following on your blog and social media platforms is about giving people interesting, relevant commentary about things that interest them. You don’t need hundreds of thousands of followers – what you are aiming for is zoning in on a niche group of people that listen to what you have to say.

Once a writer has achieved this, the next obvious step is turning this following into an income. The problem is that you can’t switch the style of your writing to a full-on sales pitch (because you’ll appear gimmicky and nobody wants to read that). Here’s how you can sell or promote something (and earn money) without losing your loyal readers:

Let opportunity meet chance
The first (obvious) step to making money out of your blog is having something to sell – but don’t start spamming your readers or continuously blogging about this “once in a life-time opportunity” (if you are selling grooming products – call a spade a spade and don’t pretend the product is more than it actually is). The key is to let your readers know that you are using the product, that you’re happy with it and that you would recommend it. Then only do you make an offer. Don’t come on too strong, but make sure they know that there is an opportunity to get the product from you if they want it.

If you have been blogging for a long time and you truly understand your audience, you could also create something to sell. Be it software, an ebook or a new resource that could add value to their lives – make sure you’ve researched the probabilities and that you have something to offer!

Baby steps
You may feel your confidence slip when you start researching the product you want to sell (there are already so many sites, products and ebooks available and you will have to compete with established companies and websites). Don’t let this put you off. See your first initiative as “getting started” in the market – not as an attempt to take a huge piece of the pie.