Everyone and their grandmother seem to have a smartphone these days. In fact, the scope of smartphone users is growing to include much older and much younger users than ever before and you know what that means for your business? It means that you have more social media marketing opportunities than ever before. If your business isn’t performing as you thought it would on social media platforms such as Facebook, Twitter, Instagram and Pinterest, then it’s time to make a change, before you miss out on potential exposure and profits.


Below we share just a few social media marketing tips to help your online advertising campaign:


  • Capitalize on images and videos. Social media platforms are predominantly flooded with pictures and videos because they’re quick to view, fun and don’t require too much reading. Keep it simple, fun and interesting on your social media accounts and you could notice a change in your target audience’s response.
  • Narrow down your target audience. You cannot appeal to everyone: that’s an impossible task and a huge waste of time. Know who your target consumer is and make sure that all your social media posts will be particularly interesting or appealing to that specific person / type of person. It’s tempting to try to please and entertain everyone but that’s not going to engage with the right people or make sales.
  • Analyze the success of your online content. If an online advert is doing particularly well, use it on your social media platforms too. Also, make sure that you’re posting the type of content that’s already working well for your brand. Trying new things is great, but don’t lose sight of what works in the process.

These are just a few strategic ways to ensure that your social media marketing can succeed.


Social media marketing services offered by WSI OMS

At WSI OMS we can provide advice on social media marketing or we can create full-fledged social media marketing campaigns across various platforms that are highly targeted and guaranteed to be a success for your business. For more information and advice, simply contact us via email or telephone at WSI OMS today.