More businesses are jumping onto the social media bandwagon for building trust, credibility and brand awareness. With the increasing social media marketing trend, consumers are turning their focus to online reviews to help them with the final decision – to buy. There are thousands of Web 2.0 channels online where members can submit reviews and it’s becoming an important aspect of social media. How can you get your clients to write a positive review about your business?
As a business manager and owner, you can take part in this and use popular social networking channels as powerful marketing tools. If you own a restaurant, why not let your clients leave a tip on Foursquare? If you are focusing on local internet marketing and SEO strategies, let your clients leave a review on Google places for you.
Positive reviews online
If this is implemented correctly, the following can happen for your business.
- It will show that you care about service and quality for future customers.
- Employees of your business will know that they must take care of every customer or you will suffer a negative review.
- Increased brand awareness and visibility.
It is very easy to write and take part in reviews about your business and service on popular social networking channels. Create a list of all the social media channels where your customers are spending their time online. Inform them that they must use your business name together with the service or product that they have purchased from you. This will help people distinguish your product and services with your brand.
Getting others to review your business is a great way to build brand awareness. Let your customers know about your social media profiles and invite them to join and participate in the conversation. Using social media is a great way to engage with your community as both a business and an individual.