To get targeted traffic to your website or blog is the heart and soul of Internet Marketing. More targeted website visitors means there are more people who can learn about your site and the services that you offer. Social Media Marketing is a powerful way and method to bring more interested prospects to your online profile. It has been proven that you can increase your ROI by implementing the right social media strategies for your business.

How can your business use social media effectively and to what standards? Businesses needs to build credibility and trust by offering value and interacting with people. This doesn’t mean one way conversations, it means discussions. So how to get started using this marketing medium?

Targeting

Social media websites (Web 2.0), blogs and forums are generally category specific on a subject. Participate and be active on these sites related to your industry and niche. This will increase your online visibility. This can be a great method in obtaining targeted customers as you are directly communicating with them.

Participate

Be an active participant in selected social network communities. Be involved and post regularly. Interact with others in the community and become known. If you don’t have time for direct participation, find someone in your organization that will take this on. This is very important.

Blogging

My favourite. A blog is an essential tool for any business participating in social media. Write interesting topics that will interest your ideal targeted customer. Write fresh, original and important content and you will attract attention and links from other blogs.

Links

Links from social media websites and blogs can be very valuable in building your website search rankings. Original posts serves as link-bait which will drive your search rankings higher.

Authority

By participating and interacting in forums and social networking sites, you will build a reputation as an expert in your field. People like to do business with people they know and respect.

There is no correct way to make use of social media. The key is to get involved and network with other. This will pay dividends to your business with increased visitors, prospects and customers.