Digital marketing expert, Francois Muscat, will be speaking at South Africa’s premier secretaries conference and training event for administrative professionals. The conference, which is being held on 6 – 7 September 2017 at the Wanderers Club in Johannesburg, aims to provide secretaries, PA’s, office managers, project administrators, executive assistants, training and HR administrators and administrative professionals with exceptional learning opportunities.

“I’m excited to be presenting at this conference. Some of the topics that I will be discussing include social media marketing, social media management and online reputation management,” says Francois.

Francois says that administrative professionals have an important role to play when it comes to the digital profile of the organisations they work for: “Training and HR administrators, for example, can use LinkedIn to find the potential candidates and trainers that they need. Executive assistants who manage the online presence of company directors can employ smart listening tools to find opportunities for their bosses to exploit. I look forward to sharing some insights on using these platforms to create connections and help them boost their skills.”

Francois is the owner of internet marketing company WSI OMS. He regularly travels the globe to do presentations on topics about digital marketing. He is passionate about social selling. He excels at creating action plans for professionals to take advantage of the internet to enhance their business practices.