It has been proven over and over again that content marketing is the best way to guide your prospects down the sales funnel and keep your existing customers coming back for more. In fact, at WSI, we try to avoid the overused phrase that “content is king”! However, as with all clichés, it is based on a home truth. However, churning out lots of content is only beneficial if is attracts the correct target audience. Your email newsletters, social media posts, and website blogs can be as entertaining as ever, but if they are not deemed entertaining by the right group of people, your efforts will have been wasted.
Best Practice Number One
The final sentence of that last paragraph leads neatly into the first best practice for creating content that attracts the right visitors. If you do not know who your target audience is, how on earth are you going to be able to write to appeal to them? By creating a buyer persona, you create a character that you can visualize chatting to as you write. You will know what makes them tick.
Best Practice Number Two
Knowing what stage along the buyer’s journey your reader is will be the next determiner of how you will approach them. Your content will vary depending on whether they are:
- Only just becoming aware of a problem or need.
- Considering the best solution for their problem.
- Ready to choose a solution-provider
Best Practice Number Three
This is the stage where your creative juices must flow as you curate content, and then tailor it for the previous considerations.
Best Practice Number Four
Great content? Check
Now it is time to distribute that content via an appropriate method for each buyer persona.
To help your content marketing to get the attention of the right audience as accurately as possible, the team at WSI have your back. Get in touch with us today to find out more. To download your copy of our new ebook, Email Marketing: Evolving in a Social World, XXX