WSI Simply Social We Simplify the Internet 2019-03-25T06:32:15Z http://www.blog.wsioms.co.za/feed/atom/ WordPress Marelise da Silva http://blog.wsioms.co.za/index.php/author/marelise-da-silva/ <![CDATA[Take Your Social Media Marketing To The Next Level With A Private Mastermind Group]]> http://www.blog.wsioms.co.za/?p=16801 2019-03-07T11:35:32Z 2019-03-25T06:32:15Z If you’re struggling with getting organic engagement on any social network, consider starting your own private Mastermind group. Whether it is a private Facebook group, a WhatsApp group, a private DM group on Twitter or a private LinkedIn Messenger group, this can be a valuable tool for marketing, exposure and networking.

For this group, focus on inviting like-minded professionals like you into your own space. By creating your own Mastermind group, you are now able to control the conversation and steer it in a way that you want.

On this group, you should share new and interesting information. Avoid coming across as self-promotional by focusing on educational content that can really help group members. You can also look at the content that group members are posting to share on the group. This way, you won’t have to sift through hundreds and thousands of accounts to find new content for your Mastermind group.

Private Mastermind groups are going to be a big digital marketing trend going forward. As marketers lose reach and continue to have to spend money on social media, they are looking for new ways to defeat the system. While you can’t completely bypass the system, you can still play within the rules, which is why we recommend private Mastermind groups to people who want to expand their organic reach.

Who are your Super Fans? Who are the people most interested in your content? Invite them into a private group and start connecting in a new, meaningful way.

WSI OMS specialises in social media marketing and digital marketing. Contact us if you want to make more money online.

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Marianna Muscat http://www.wsioms.co.za <![CDATA[Content Marketing Tip: Why You Should Put An Emphasis On Third-Party Sites]]> http://www.blog.wsioms.co.za/?p=16799 2019-03-07T11:31:55Z 2019-03-22T06:28:40Z Many people are already creating content and building their online profiles. To take it one step further, make sure you are putting emphasis on contributing content on third-party platforms versus only on your own native websites and channels.

Hear me out. Many people disagree with this approach. They ask: is it not the end goal to drive people back to my website? The answer is yes and no. If you are trying to grow your personal brand as a thought leader in your industry and if you are trying to get more views on your content, then you can drive people to your website. But then you are responsible for a channel that you need to drive traffic to.

Another approach is to create content on established platforms and networks such as Medium and LinkedIn. And, you can apply to be a contributor on blogs that are relevant in the industry that you work in. By creating content on these third-party platforms, you are tapping into the benefit of the traffic on that website.

Be A Contributor On Iconic And Relevant Platforms

If you are a public speaker, for example, then you (hopefully) have a YouTube channel with a number of videos. Becoming a contributor on an iconic brand, such as Entrepreneur, and posting your videos on this site, you will be able to reach a far bigger audience than what you would have if you were only sharing your video on your own digital assets.

Driving content to your own platforms is great! But, contributing content to established communities can make a big difference to your brand.

WSI OMS specialises in content marketing and social media marketing. Contact us if you want to make more money online.

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Francois Muscat http://blog.wsioms.co.za/index.php/author/francois-muscat/ <![CDATA[Dominate Facebook Ads With These Two Top Tips]]> http://www.blog.wsioms.co.za/?p=16805 2019-03-15T10:47:50Z 2019-03-20T10:00:23Z Facebook Ads are perhaps the best form of online advertising around today. Why is that? Facebook has over 2 billion users around the world, and because Facebook collects so much data from these users, including you and me, you can leverage that data to reach potential customers.

The key is to run targeted ads on Facebook. And, you can do that by building custom ads through the Facebook Ads Manager platform. There are a couple things you can do to achieve this:

  • Target Your Ads

If you have a CRM or an email list of any kind, you can import that data into Facebook. Whenever you run ads (even if your ad budget is as little as R100 or R200), you can ensure that the ads you run are seen by the right audience. The biggest mistake that marketers make is throwing money at Facebook without running targeted ads.

If you are a real estate agent, for example, consider targeting first-time home buyers or people who have enquired about properties. You have the data at your fingertips, so use it wisely.

  • What Is Your Objective?

Are you buying clicks, engagement, views or leads? Make sure your ads are not only targeted at the right audience, but also that the ads speak to your objective. If you are spending money on Facebook ads, you should not just throw your money away to get views or comments on a video. Have a clear objective in mind. What you want are buyers. So, make sure your objective is tailored to what your end game is.

WSI OMS specialises in Facebook marketing and digital marketing. Contact us if you want to make more money from your ads!

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Francois Muscat http://blog.wsioms.co.za/index.php/author/francois-muscat/ <![CDATA[Use Twitter And Instagram As Search Engines To Boost Your Social Media Strategy]]> http://www.blog.wsioms.co.za/?p=16797 2019-03-07T11:28:29Z 2019-03-20T06:25:34Z Let’s face it, Twitter and Instagram provide users with a lot of data and easy access to reach people. You can go on Twitter right now, type in any search phrase, any business or any company that you want to work with and find them.

If you are a creator or an influencer that wants to work with Under Armour, for example, you can put these keywords in the search box on Twitter, click ‘People’, and see anyone who as “@Underarmour” in their bio. The same thing applies to Instagram.

You can also run searches for hashtags to find people who are speaking about specific topics. If you are an SEO expert, you can type in #SEOhelp and see anyone who is talking about this particular topic, swoop in, and offer to help them out. That is the power of using Twitter and Instagram for search.

Make Your Content Travel Further On Social Media Sites

Going forward, make sure that as you are building content on these platforms, that you are also using these platforms as search engines. Creating content takes a lot of time. Not only do you have to research what you want to write about, but you have to draft content, proof it, upload it and distribute it. Make it travel even further by finding your tribe on Twitter and Instagram.

http://www.wsioms.co.za/

WSI OMS specialises in social media marketing and digital marketing. Contact us if you want to make more money on social media.

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Marelise da Silva http://blog.wsioms.co.za/index.php/author/marelise-da-silva/ <![CDATA[Hidden LinkedIn Hacks You Need To Know (Part 2)]]> http://www.blog.wsioms.co.za/?p=16795 2019-03-20T13:14:33Z 2019-03-19T07:22:18Z Many of our clients have the basics of LinkedIn down. They know how to create compelling, professional profiles, how to share content, join groups, and how to get in touch with the people they want to do business with. Here are a few more tricks that you might not be aware of:

  • Master @Mention By Using The Company Name As Well

Joining groups and commenting on articles is a great way to get yourself noticed on LinkedIn. Not only does this show that you are helpful, but also that you are a supportive part of the community. If you are replying to someone in a comment thread or the author of a post, be sure to @ their name so that they get a notification. If you type in the first few letters of the person’s name, make sure you are choosing the right person by looking at the title and the company that they work for (it will appear in grey underneath the name options).

  • Use Saved Searches To Minimise The Dreaded Commercial Use Limit

If you regularly search for new connections, then you may find that you quickly reach LinkedIn’s “Commercial Use Limit”. You can avoid this by saving your searches. Save your searches for “vice president” AND “marketing” in the Information Technology sector, for example, you can scroll down the page and on the right-hand side, you will see an option to “Create a Saved Search”. When you create a saved search, it will create a weekly alert that can be sent to you via email. Once a week, LinkedIn will send you a list of members who meet the search criteria.

WSI OMS offers the best LinkedIn marketing services in South Africa. Contact us for a consultation today.

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Francois Muscat http://blog.wsioms.co.za/index.php/author/francois-muscat/ <![CDATA[Hidden LinkedIn Hacks You Need To Know (Part 1)]]> http://www.blog.wsioms.co.za/?p=16793 2019-03-15T10:47:06Z 2019-03-18T06:18:05Z Think you are a pro at LinkedIn networking? Here are a few hacks and tips that you might not be aware of:

  • Use Your Follow Page URL

You don’t need to connect with everyone. When you share the post’s public URL, they will be taken to a short excerpt and photo of your blog post. On the left-hand side of the excerpt, your photo and a follow button will appear. This way, you won’t be asking everyone to necessarily connect with you on LinkedIn (which may be a big ask for some), but you are giving people quick and easy access to your follow button, which will keep your brand in front of their eyes in future.

  • Right Click Is Your Friend

If you have a long list of potential connections, they will be displayed with a photo and a headline underneath each other. To keep your search list intact, right click on the name so that it opens in a new search bar. Doing this means you can flick back and forth between tabs instead of opening new profiles and having to go back to find your original search list.

  • Manage Your Invites From The Manage Invites Page

Under the “My Network” button, you will find your LinkedIn invites. You will see a list of people with Ignore/Accept next to their names. Once again, you can right click on their names so that their profiles open in a new tab. Review their profiles before deciding whether you want to accept or ignore.

  • Withdraw Invites Not Accepted After 30 Days

If you go to “My Network” and click on “Manage All”, you will see the invites you have received. Next to the ‘received’ list, you will see a ‘sent’ list. This will show you a list of invitations you have sent out that have not been accepted yet. If you scroll down to the bottom of the page, you may find invites that you sent out over a month ago that have not been accepted. Consider withdrawing the invite by clicking on the ‘withdraw’ button next to their name. You can also use the little checkbox next to their profiles to withdraw multiple invites at the same time.

WSI OMS offers the best LinkedIn marketing services in South Africa. Contact us for a consultation today.

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Marianna Muscat http://www.wsioms.co.za <![CDATA[The Power Of The Three Little Dots On LinkedIn]]> http://www.blog.wsioms.co.za/?p=16791 2019-03-15T10:46:26Z 2019-03-15T06:14:28Z Many of our blog’s readers are already very familiar with LinkedIn. We have noticed, however, that some people are still not reaping the full benefits because they do not have a solid grasp on the post sharing settings. Read our top three must-knows:

  • The Company Follow Page Is Hidden On The Company Pages

You have to find a company’s LinkedIn page and then click on the three dots in the top right corner to find the follow button. Many people who are not used to following company pages on LinkedIn might look around the page and click away when they do not see the “follow” button front and centre. Make sure you tell people where to find this follow button (it is under the three dots!). Consider including a screenshot of the profile and add an arrow so that they know where to look when they visit your company’s LinkedIn page.

  • Share The Company Post URL, Not The Actual Company Page Post

If you are creating blogs or posting content to your page, then most people (including your staff) will click on the “Share” button underneath the post on your LinkedIn timeline. If you click on the tiny three dots on the top right side of the post, you will see the option “copy link to post”. This is a public link. And, wherever you share the URL, they will not only see the post image and excerpt, but also a “follow” button to your company page, which will appear on the left-hand side of the post. This is a much more powerful way to share content because it will promote your LinkedIn profile instead of sending people directly to the article on your blog.

  • Copy The Link To Your Posts And Share It Outside Of LinkedIn

When you copy the link to your post (by getting the URL when you click on the three little dots), you should share this post outside of LinkedIn on Twitter, Facebook, in blog posts, in the comments of a YouTube video, etc. Anyone who sees it can click on it and view that post. The only way this will work is if you change the settings underneath the post to be “public” instead of for your connections only.

WSI OMS offers the best LinkedIn marketing services in South Africa. Contact us for a consultation today.

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Marianna Muscat http://www.wsioms.co.za <![CDATA[Reasons Why Your Local Business Needs To Go Mobile]]> http://www.blog.wsioms.co.za/?p=16787 2019-03-07T11:10:35Z 2019-03-14T07:07:00Z If you want to make more sales from both new and existing customers and generate exponential profits, then going mobile is not an option. In order to achieve market domination with a greater return on investment while having more free time, you need to reach a hot market on the go.

The majority of internet users now use their mobile phones to browse the internet, find information and effectively make buying decisions. When they land on your website via video, ads, social media, blogs, press releases and other referring sources, their experience must be mobile-friendly, easy to view, optimised and formatted with compelling and professional content. Here are three quick reasons why your local business needs to go mobile:

  1. Mobile is everywhere,
  2. Mobile converts clicks to customers, and
  3. Not being mobile actually has a high cost.

Internet users are increasingly turning away from websites that offer a poor mobile experience and over half of them won’t recommend a business if it has a poorly designed mobile site. Your potential clients are getting referrals from friends and browsing on their phones, so make sure they have a great experience when they reach your website.

Mobile marketing goes far beyond optimising your website. There are many different strategies that you can incorporate into your digital marketing campaign, including:

  • Mobile App Development,
  • Mobile Messages, And
  • Push Notifications.

WSI OMS can help you with your entire campaign from start to finish. So, if you need help with your mobile marketing or digital marketing campaign, then contact WSI OMS today.

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Marelise da Silva http://blog.wsioms.co.za/index.php/author/marelise-da-silva/ <![CDATA[Using LinkedIn To Find A Job? Avoid These Words In Your Profile:]]> http://www.blog.wsioms.co.za/?p=16789 2019-03-07T11:14:11Z 2019-03-14T06:11:11Z According to Statistics South Africa, there were about 6,0 million people without jobs in 2018, putting the unemployment rate at 26,7%. If you are one of the many people looking for a job, then you need to make sure you have a LinkedIn profile that will compel recruiters and businesses to contact you.

Some words on your LinkedIn profile can actually be detrimental to securing a job interview. If you are being looked over for jobs that you are well-suited for, then make sure your LinkedIn headline does not contain these three words:

“Actively Seeking Opportunities”

Many people mistakenly believe that if they put these words in their LinkedIn headline, recruiters will be more likely to contact them for job opportunities. Recruiters search for keywords when they are browsing LinkedIn for job seekers, and they are looking for transferable skill sets. “Actively seeking opportunities” is not a skill set that they are ever going to be looking for. Instead of highlighting your availability, focus on highlighting your hard skills instead.

Your LinkedIn headline is valuable real estate. If you show up in a recruiter’s search, the recruiter will see your headline and your photo. If all that is listed in your headline is “actively seeking opportunities”, then it could be a major turn-off for recruiters.

WSI OMS offers professional LinkedIn profile writing services for everyone from job seekers to business owners. Contact us if you want to up your social media marketing game with a professionally written profile.

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Francois Muscat http://blog.wsioms.co.za/index.php/author/francois-muscat/ <![CDATA[Best Mobile Marketing Practices For Small To Medium-Sized Businesses]]> http://www.blog.wsioms.co.za/?p=16785 2019-03-15T10:45:12Z 2019-03-13T07:01:11Z If you are a small to medium-sized business just starting out with mobile marketing, you will probably find the sheer volume of information available online mind-boggling. To streamline your approach, our digital marketing company has created four clear best practices for your business:

  • Start With Permission

Making customers feel secure about your communications is an essential starting point. The vast majority of people are annoyed to receive messages from senders they have not approved (just think about how ticked off you get when you receive unsolicited spam from companies). The best engagement will come from simply asking your customers for their consent.

  • Understand The Consumer

Mobile marketing evokes negative sentiment. For starters, you need to understand the reasoning behind this. According to statistics from digital security company Gemalto, annual survey respondents had the following to say:

  • 77% said they received an offer that was not in line with their interests,
  • 75% said it was difficult to opt out of the communication, and
  • 80% felt that the benefit they received was not attractive.

 

  • Know Your Audience

Customers can be divided into four categories:

Marketing Immune

27% belong to the category marketing immune with no interest in the benefits offered by mobile messages,

Easy Going

27% belong to the category easy going with no need to be in control but with limited impact on purchases,

Control Freaks

29% belong to the category control freaks who need to be in control of incoming messages and remain interested in mobile marketing, and

Connected Marketing Lovers

18% belong to the category connected marketing lovers who are interested in promotions or other benefits and do not need to be in control.

It should, therefore, be clear that the segmentation of customers will ensure a more effective approach.

  • Be Relevant

Send the right message to the right person at the right moment. Over half of the people surveyed were happy to receive certain types of messages when relevant, and 52% said they would take advantage of an immediate discount.

Need help with your mobile marketing or digital marketing campaign? Then contact WSI OMS today.

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