WSI Simply Social We Simplify the Internet Mon, 06 Jul 2015 08:40:52 +0000 en-US hourly 1 The importance of customer service for online merchants Mon, 06 Jul 2015 07:00:55 +0000 Whether you’re selling a single product online or have an entire online retail business, you can take your business to the next level. Ecommerce has helped many business owners take their products to customers all over the globe. Not only can you reach people who are looking for what you have to offer in an instant, but you can target your internet marketing activities in such a way that you are able to zone in on your ideal client base.

With an ecommerce website, you have fewer initial capital costs. You don’t need a brick and mortar store and you can run an entire enterprise from the comfort of your own home. What you do need to invest in however, is a solid customer service plan. Customer service is vital for the success of any ecommerce website and here’s why:

There’s a lot of online fraud happening… 

Many people do their banking and make electronic payments online, but they can be a bit more fearful of typing in their credit card details on a website they haven’t used before. If they are able to get a quick reply from a customer service agent (or even engage in an online chat before they purchase), they will be more likely to trust that their products will arrive.

Your customers want to buy from people

The age old saying of ‘people doing business with people’ still rings true, even in the digital age. Online customers still want to be able to engage with real people and not feel they’re throwing their money into the big black hole of the internet.

Need help with your internet marketing strategy or customer service plan? WSI can help. Contact us for more information today.

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Keeping on top of the Twitter game Fri, 26 Jun 2015 07:00:20 +0000 Twitter can be an absolute mess to navigate through at the best of times. Fighting your way through teenage girls hearting almost everything they see, the hashtag wars which happen between celebrities with their noses out of joint and a plethora of information which people share about their personal lives, one can start to lose hope on how to use any of the information being posted on Twitter. The good news is there are now social media tools, free and paid for, out there to help you stay on top of the Twitter game. Let us take a look at them now.

Find users and trending topics 

  • Swayy allows people to monitor what their users’ data, content and behaviour is like and figures out personalised recommendations on what to post next.
  • Trends 24 is a simple tool which gives you an hourly break down of what was trending over the past twenty four hours.
  • Tag The Bird is something which will show you what was trending a day, week, month year or longer ago in the Twitterverse.

Tracking hashtags and mentions 

  • Twazzup is a search engine for Twitter which tracks popular posts, photos and links which are relevant to you.
  • Tweetbinder will sort all of your hashtagged tweets for you while also giving you a break down on which ones were most popular.
  • Mentionmap allows you to find out who interacts with you the most.

Use the tools correctly 

For assistance on how to navigate your way through the online world of Twitter, contact the pros today. Wsioms offers training courses on social media designed to help you make those 140 characters count for the win. Get in touch with us today and discover how we can help you.

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How content marketing can save the day Thu, 25 Jun 2015 07:00:15 +0000 Content marketing can really help you not only acquire clients, but more so, keep them. It is an extremely important part of the online social media world, specifically integral in the world of bloggers. In order to do this correctly there are three key points to remember:

  1. Ensure the content which you are distributing is valuable.
  2. Ensure it is relevant.
  3. Finally make sure it is consistent.

Above this however, here are a few more additional pointers on how to achieve the best outcome from content marketing.

How you should approach your content 

Study online content which you appreciate. Observe how it is written closely and begin to write. You can easily write a ‘you’ version of what someone else does without duplicating their style. Just always keep in mind – you never have to copy someone to achieve their results.

Never aim to please 

You need to come to the terms with the fact that not everyone will enjoy your style of writing. By being that person who writes what they feel, not only will you be more confident in what you write, but at the same time you will be developing your individuality.

Develop your voice and let it ring 

By following the tip above, you will begin to develop your writing voice. This is a difficult thing to do at times since you will have to sift through the colloquialisms to which you have become so accustomed.

Know where to turn for help 

If you find yourself stuck in a writer’s block rut, or haven’t got the faintest idea of where to begin in the blogging world, fear not, Wsioms is here to assist. We offer numerous amounts of various digital services and above that, training workshops to all who wish to strengthen their online presence. Contact us today for any assistance which you may seek.

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How to use Twitter video to your advantage Wed, 24 Jun 2015 07:00:35 +0000 Recently, the Twitter team has upped their game once again by introducing the Twitter video option. This app is one of the most prominent ways to promote and connect with your customers online. The video offering is just one more way in which you will now be able to connect with your target audience via social media. Here are a few ways in which you can use Twitter video to your advantage.

How to use Twitter video 

Using Twitter video is a fairly straight forward procedure. You will be able to record a new video straight from your smartphone, or for the iPhone users, you can upload already existing footage. As you would when posting a Tweet with a photo, touch the picture icon when posting and select camera. Once you have done this, change camera to video and you now have thirty seconds to record your desired video.

Try responding through video 

If you are aiming to connect with your followers on a more personal level, why not start a conversation in which you respond to the Tweets via video? Be sure to make a memorable hashtag so people can find the conversation easily and get involved. This will give your followers the ability to see what you are actually like and will give them the feeling that you care.

Share what is happening right now 

Be sure to share events in real time with your followers. This will keep them updated with regards to an event you may be at, fashion show you are attending or the like. This will give them the sense of involvement and keep them updated if they were unable to attend themselves.

As you can see, Twitter is a wide and useful platform for you to better your business through. If you need some guidance however, Wsioms can step in to help you through our training courses. Be sure to get in touch with us today and become a part of the Twitterverse now.

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How to boost your communication effectively with your readers online Tue, 23 Jun 2015 07:00:19 +0000 Connecting with your readers is vital for your success as a blogger. Knowing how to boost your communication with your desired target audience is vastly important if you wish to better yourself in the game. This is why these few pointers will help you understand how to connect with your reader more effectively and ensure your following grows with you.

Do not make your reader feel stupid 

This point is perhaps one of the most crucial ones to follow. If your reader feels belittled or dumb, there’s not a big chance of them returning to your posts next time. Avoid using acronyms as not everyone knows what they stand for.

Also, never assume that your online reader has prior knowledge about your background. Cracking inside jokes as to what you did in the past, for example, will leave a new reader feeling utterly alienated.

Imagery can be powerful if you allow it to be 

The use of images not only looks aesthetically pleasing to your reader, but furthermore boosts your likelihood of your article or blog being shared, however using any old image won’t do. You need to be sure your initial picture has relevance to the content of your blog

Use your diction to trigger emotion 

Obviously within a blog, your reader cannot see your facial expression nor hear the tone of your voice as to which emotion you may be showing. This is why you now need to be a wordsmith of note and choose the correct words which will trigger the emotions you are trying to convey.

If you need help know where to find it 

Not all people are well versed in the online world. If you wish to be a blogger, but don’t know where to start, don’t give up. Just get in touch with Wsioms today and take a look at our training courses which we offer. Wsioms will help you achieve the blogging goals you wish to as well as offering you other digital skill advice. Contact us today for more information.

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Is your social media strategy making these critical customer service mistakes? Mon, 22 Jun 2015 07:00:53 +0000 As people post compliments, complaints and queries on social media, smart businesses have ensured that someone is monitoring the company’s social media accounts and responding to clients and potential clients on these networks. There are, however, a few critical customer service mistakes you could be making:

Not responding when somebody mentions your brand online

Whether you’re using Twitter, Facebook, GooglePlus or any other social media networking site, you need to incorporate listening tools and analytics so that you are aware of the number of brand mentions your brand or business gets online. Respond to both negative and positive brand mentions within a 24 hour period.

Ignoring negative brand mentions

It might be easier to retweet a positive brand mention on Twitter, but don’t underestimate the power of a negative tweet that goes unnoticed. Respond to criticism and complaints on the public forum in order to show that your clients matter.

Using template responses

Social media is personal and people want to know that there is a real person behind the social media account. Don’t use template responses to reply to people and make sure the brand voice is personal and that responses are customised for individual interaction.

Not providing a quick solution

If your social media managers don’t have direct access to client accounts, product developers, technicians and service people within the company, then this is something which needs to change. It happens all too often that a brand’s social media account gives people the runaround by diverting them to different call centre lines. Empower your social media manager to solve problems quickly.

Need help with your social media marketing strategy? Contact WSI OMS today.

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An introduction to Medium Fri, 19 Jun 2015 07:00:03 +0000 Firstly, we need to ask the question: What is Medium?

Medium is, plainly put, a place to write. With over 650 000 subscribers, one can see the merit this holds for writers. This site has pieces on hundreds of different topics, so you will really be able to go on and begin writing about whatever your heart desires.

How Medium works for you as a writer 

Medium is an extremely simple thing to get involved with. All you need to do is sign up for a free Medium account and start writing. You can either write a stand-alone post or contribute to an on-going collection of curated stories. The publications are written by journalists, bloggers, companies and brands, so it is clearly a platform for all. The content ranges from short form to long form and the content can be light or deep. There are almost no restrictions on this platform, giving writer the freedom and ability to express themselves freely.

The Medium guide to readers 

Medium operates similar to most other platforms. You will be able to read posts, comment on, share and recommend them. You also have the ability to follow individual writers and publications and the more you follow, the more variety will appear on your home page.

Help on getting started 

If you are somewhat of a novice when it comes to the online world, fear not, for Wsioms is here to help. With not only a wide variety of digital services offered to the public, we also offer training courses in various fields, giving you the ability to learn, branch out and expand your online presence. For any query you may have, please feel free to contact us today and allow us to help you how we know best.

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Tips on tweaking your marketing for your blog Tue, 16 Jun 2015 07:00:48 +0000 As an aspiring, or already established blogger, you need to understand the necessity of marketing for your blog. There is nothing worse than wishing to share your passion through writing with no subscribers to read it. Therefore take a look at these tips on how to boost your marketing through email in less than an hour.

The ten person rule 

This is a fairly simple step to take. Go through your email contact list prior to beginning your blog and try find ten names who you think would be interested in your content. Do not stop until you find ten names and once this is compiled, create an email in which you ask them three things:

  1. What is your biggest frustration when learning about (the topic of your blog)?
  2. Which blogs, websites or forums do you visit to learn about (the topic of your blog)?
  3. I’m starting a new site to teach (the topic of your blog). I’d appreciate it if you would be one of my beta readers. Are you interested?

Ask for replies to your posts 

This is an extremely beneficial exercise for you as a writer. For instance, pretend that your blog is about surviving the freelance world. At the end of one of your posts, you ask the readers to email you their biggest frustration they are facing right now as a freelancer. Place your email address for them to click on and when you get responses, save them as ideas for topics for new material. This is an extremely beneficially way to understand what your audience relates to and seeks.

These are just a few suggestions as to what you can do to boost your marketing through email. If you require any assistance with social media marketing, mobile marketing and much more, please contact Wsioms today. We have a team of efficient individuals ready to help you in which ever digital way we can.

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How to successfully incorporate voucher codes in your email marketing strategy Mon, 15 Jun 2015 07:00:35 +0000 Coupons and voucher codes seem like a simple, effective way to boost sales, but this isn’t necessarily always the case. Big discounts can often have a negative effect on a business (which can be seen in many Groupon case studies) and while voucher codes can be extremely effective, you have to be smart about how you go about implementing and executing the strategy.

Here are a few tips on how to incorporate voucher codes in your email marketing strategy:

Measure your ROI

With a bit of tracking and measurement, you can determine exactly how effective your voucher code email marketing strategy is. Track everything from open rates to click-through-rates and email forwarding to see which email subscribers are most likely to take up your discount offer.

Use your campaign to get more email subscribers

If you’re using email marketing to market your special or promotion, you will inherently be sending out newsletters and emails. Instead of focusing solely on people who have already subscribed to your email list, make sure to promote the special on your social media profiles, website and blog as well. Tell people about the special and ask them to register to receive emails from you in order to receive a voucher code.

The best piece of advice about implementing a successful email marketing campaign – whether you’re marketing voucher deals or not – is to partner with an experienced digital marketing consultant who can continuously customise and optimise your campaign for you. For more information about implementing successful email marketing campaigns, contact WSI OMS today.

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Simple Online Marketing Tips: Make Your Corporate Videos Work for You Thu, 11 Jun 2015 07:00:10 +0000 Creating a corporate video for your online marketing needs is not an easy feat. It takes hard work and dedication and once you have the go-ahead to use your new video, you will need to make sure your target audience loves it and responds to it. Maximising on your investment in your corporate video is the main objective and so getting it out there should be your number one priority.

Below are a few places that you should be using your corporate video to make an impact:

·       YouTube – loading your video to YouTube is a great way to boost your SEO and get interested viewers directed back to your website.

·       The company website – this is a great and obvious place to be using your corporate video. Feature your video on your home page so that your consumers know you have something new and interesting to offer them.

·       Social media – social media platforms will push your content to a wider audience. Feature your content on Facebook, Twitter, LinkedIn and even Vimeo. Always include a call-to-action in your social video posts.

·       Trade shows and exhibitions – it can be hard to get the attention you need at these types of shows. Make sure your video content is available as it will create a great talking point and will draw interested parties in.

The more platforms you use to present your corporate video, the more audience members you will reach.

Social Media Marketing by WSI

At WSI we offer professional social media marketing services to all types and kinds of businesses. If you have a corporate video you want presented to a wide and targeted audience, we can assist. With our online marketing expertise and dedicated team, your social media presence can be taken to the next level.

To learn more about our social media marketing services, contact us at WSI today.

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