WSI Simply Social http://www.blog.wsioms.co.za We Simplify the Internet Thu, 30 Jul 2015 07:00:23 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.3 Online marketing advice: Does your website need responsive website design? http://www.blog.wsioms.co.za/online-marketing-advice-does-your-website-need-responsive-website-design/ http://www.blog.wsioms.co.za/online-marketing-advice-does-your-website-need-responsive-website-design/#comments Thu, 30 Jul 2015 07:00:23 +0000 http://www.blog.wsioms.co.za/?p=14553 As more and more individuals convert from laptop and computer users to mobile phone and tablet users, so increases the demand for responsive website design. Tablets and smartphones have completely changed how websites are designed, as the interaction between such devices and websites is very different to using a computer. Websites with responsive design take important factors into consideration, such as:

  • Click vs. touch.
  • Pixel resolution.
  • Size of the screen.
  • Adobe support.

Responsive website design requires a design and development process that ensures the layout and coding of the website is done in such a way that the viewing experience is always perfectly suited to the size of the screen of the device being used. The contents of the website will need to automatically adjust for optimal viewing. Responsive website design means the website can be designed once and adjust accordingly. There is no need to have separate versions of your website to cater to mobile devices and desktops, as was the case in the past with “mobi” sites.

Some of the advantages of responsive website design are that, first and foremost, it is recommended by Google, it is flexible so websites are fluid, the user experience is optimised and it is cost effective and very easy to manage too.

Responsive website design services from WSI

WSI provides professional responsive website design services. Our focus is on providing our customers with a design service which also focuses on the marketing aspect of the website. Once your website is designed and ready, we can assist you with content marketing, social media marketing, email marketing and more. All of these services are designed to work together to boost your online presence and engage better with your target audience.

To learn more about our website design and online marketing services, contact us at WSI via email or telephone today.

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Online marketing tips: what your website needs in order to engage customers http://www.blog.wsioms.co.za/what-your-website-needs-in-order-to-engage-customers/ http://www.blog.wsioms.co.za/what-your-website-needs-in-order-to-engage-customers/#comments Wed, 29 Jul 2015 07:00:46 +0000 http://www.blog.wsioms.co.za/?p=14550 Various social media aspects should be included in your website design in order to keep your customers engaged. The typical business model follows a simple pattern which includes finding the customer, engaging the customer, selling products and then keeping the relationship healthy and beneficial to both parties thereafter. How your consumers find your website is important and without relevant and valuable content, they simply never would. Websites are ranked on search engine results according to the content which is included on them. The more relevant and valuable content you have, the better your chances are of getting listed in the best results on Google and other search engine results. Below are some things you should consider including in your website design which will help with engagement:

  • Product care and how to information – if your products require special instructions for use and care, make sure this information is made available on your website. Create content the consumer will find helpful and assist them with enjoying the product better.
  • Offer apps – if you have a mobile app or have access to one that complements your product or services, offer download links for the app on your website. You can even chat to a professional developer about having your own dedicated app created.
  • Upload videos – consumers love to watch quick videos which could help them to understand, use and enjoy their products more. In fact, many consumers prefer to watch videos over reading lengthy content. Make your videos brief, informative and interesting. Don’t forget to include social share buttons and links so that they can share the video to various social media platforms.

Engaging website design services from WSI

At WSI we provide the market with professional and effective website design services. We understand just how to engage with your target audience and will present you with viable online marketing strategies and ideas to consider for your website and business. In addition to website design we also offer content marketing, search marketing, email marketing and various other forms of digital marketing services for you to consider.

To learn more about our website design and online marketing services, contact us at WSI via email or telephone today.

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Five website design tips to make your website more engaging http://www.blog.wsioms.co.za/five-website-design-tips-to-make-your-website-more-engaging/ http://www.blog.wsioms.co.za/five-website-design-tips-to-make-your-website-more-engaging/#comments Tue, 28 Jul 2015 07:00:43 +0000 http://www.blog.wsioms.co.za/?p=14549 If you have an existing website that isn’t generating leads quite like you expected, perhaps it’s time to take a look at the actual website design and the content you have included on it. Below are five website design tips which will make your website more engaging and generate more leads and interest:

  • Responsive design – if your website enjoys responsive design, it means it will be easily viewed on any mobile device or computer screen. It will automatically adjust to suit the device it is being viewed on. This is quite important as the majority of online users make use of the mobile devices to access the internet.
  • Clear call to action – don’t confuse your consumers with a multitude of things for them to go. Choose a call to action and be clear about it. Create buttons, graphics and text to ensure your call to action is clearly communicated and easily followed through with.
  • Swop small images for larger ones – switching small images for larger ones is a great way to boost engagement and create interest. Large images are eye-catching and effective.
  • Keep your content fresh and changing – your consumers will want to read new and interesting things with each visit to your site. It doesn’t cast a great impression on your business if your articles and posts date back months or years. Keep posting fresh and interesting/useful content on a regular basis so that your website doesn’t become stale.
  • Blog – incorporating a blog into your website design is a great way to engage with your consumers. It provides the website and your company with a voice and also encourages your consumers to comment or get in touch with you. Blogs are also great for SEO, so if you want your online search engine rankings to climb, get your blog started.

Effective website design and online marketing services from WSI

For professional and effective website design and online marketing services, WSI is the place to go. Our team of dedicated online marketing consultants will ensure your existing website is overhauled to incorporate effective design and marketing elements.

To learn more about our website design and online marketing services, contact us at WSI via email or telephone today.

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Create the ultimate content marketing team http://www.blog.wsioms.co.za/create-the-ultimate-content-marketing-team/ http://www.blog.wsioms.co.za/create-the-ultimate-content-marketing-team/#comments Mon, 27 Jul 2015 07:00:10 +0000 http://www.blog.wsioms.co.za/?p=14525 Hiring the right people for a content marketing department is hard. If you want to get your business’ brand and name out there, then your content marketing team needs to possess a variety of skills. Here are four skills needed for exceptional content marketing:

Analytical skills

The best content marketing strategies are always being tweaked and optimised. You need people who can look at your Google Analytics and social media engagement levels to find out what is working at what time so you can continue to improve your content marketing strategy.

Versatility

A good content marketer needs to be versatile. Not only do they need to be able to come up with catchy headings, they need to be able to edit social media posts and long form documents, as well as repurpose content into different multi-media formats when required.

Exceptional writing skills

Not everyone writes well and not every copywriter is good at writing content which sells. If you want a winning content marketing plan, then you need writers who can write in a way that makes people feel comfortable. Unfortunately, this isn’t really a trait which can be learned – either the person has this type of writing ability or they don’t.

Finding the target audience

Content marketing is all about placing and sharing the right content in the right places. This shouldn’t be led by a ‘gut feeling,’ which is why you need people who have the skills needed to research various target markets, social media networks and sites to find out what type of content needs to be distributed and where.

Need help with your content marketing strategy? Then contact WSI today.

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Five tips for simple yet effective website design http://www.blog.wsioms.co.za/five-tips-for-simple-yet-effective-website-design/ http://www.blog.wsioms.co.za/five-tips-for-simple-yet-effective-website-design/#comments Thu, 23 Jul 2015 07:00:44 +0000 http://www.blog.wsioms.co.za/?p=14547 The design, layout and content of your website can directly affect the success of your online marketing campaign. A website that is poorly designed can result in communication issues, a poor business image and the loss of potential sales. Below are five top tips for ensuring your website features a design which is simple and effective:

  • Give your website purpose – make sure your design caters to the browser’s needs. Each page of your website must have a dedicated purpose such as to provide information, complete transactions, communicate or entertain and so on.
  • Clear communication – the nature of online consumers is to spend as little time as possible doing as much as possible. As such, the information they require must be quick and easy to obtain and extremely easy to see and digest. Some suggestions to help communication include:
  1. Set information out with clear headings and sub headings.
  2. Cut out long winded sentences and paragraphs and use lists or bulleted points.
  3. Forget about the frills of “advertising talk”. Make the information needed readily available and as concise as possible. If you want to provide lengthy information or advice, keep this for your blog or articles section.
  • Keep your font simple – yes, decorative fonts are impressive, but they can also be distracting and difficult to read. The ideal font size is typically 16px online. Try to keep your typography standard throughout your website to create a neat and organised appeal.
  • Make it mobile friendly – majority of online users these days use their mobile devices to access the internet. If your website is not designed to display correctly on a mobile device, the experience can become cumbersome and frustrating for the user and you will lose browsers. Ensure your website design team makes your website mobile-friendly.
  • Navigation is vitally important as it determines how easy it will be for a browser to gather information and find their way around your site. Some recommendations for simple and effective website navigation design include:
  1. Include a logical page hierarchy.
  2. Incorporate clickable buttons.
  3. Label buttons and categories clearly.

 Achieve a noticeable online presence with effective web design services from WSI

At WSI we specialise in professional and effective website design. Web design forms part of our online and digital marketing services and with our help, you can have an online presence that is hard not to notice. We also offer professional SEO, content marketing, social media marketing and related services to boost awareness of your business and its new website.

To learn more about our website design and online marketing services, contact us at WSI via email or telephone today.

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Achieve great social media posts with these five writing tips http://www.blog.wsioms.co.za/achieve-great-social-media-posts-with-these-five-writing-tips/ http://www.blog.wsioms.co.za/achieve-great-social-media-posts-with-these-five-writing-tips/#comments Wed, 22 Jul 2015 07:00:34 +0000 http://www.blog.wsioms.co.za/?p=14545 The latest techniques for social media marketing posts seem to be forever changing and it can be quite hard to keep up. While it’s definitely advised that you post short snippets for your Facebook, Google+, Twitter and similar accounts, it is also strongly recommended you take the time to make longer posts with valuable content for your consumers. Content marketing is about more than just posting information on your products or services. The content should be interesting and helpful to your consumers. It’s pointless writing a post no-one ever sees, so make sure you heed these tips to ensure the visibility and success of your social media posts:

  • Create posts that readers are likely to share. Industry specific advice, interesting information or even how-to content is most likely to be shared. Think of what the reader wants to see and then build their trust, earn their respect and share with them.
  • Give power to your headlines. Headlines are the first encounter a consumer will have with your post. Make it interesting and intriguing. Create headlines which make readers want to learn more.
  • Write longer posts in order to capitalise on more content being indexed, the opportunity to use long-tail keywords and to increase the opportunity for more back links. Make sure the content is actually valuable and not just repetition. While you want the content to rank well for SEO, you also want your consumers to find the posts interesting so that they share them and don’t hesitate to spend time reading new posts in future.
  • Set the scene with bigger and better images. Images are a great way to grab the attention of your reader. Make the images attractive and include interesting info-graphics. A visually stimulating post is certainly one which is destined to grab your target audience’s attention.
  • Include share buttons at the end of every post. Including social media buttons at the end of every post will encourage your readers to share it with others who might be interested in the same content.

Achieve social media marketing success with the help of WSI

At WSI we provide social media marketing services that will transform your online presence. With our tips, advice and professional services, your social posts can become of more value to your consumers as well as to your online marketing campaign.

To learn more about our social media marketing services, contact us at WSI via email or telephone today.

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Want to make your video go viral? Some tips and tricks to help you http://www.blog.wsioms.co.za/want-to-make-your-video-go-viral-some-tips-and-tricks-to-help-you/ http://www.blog.wsioms.co.za/want-to-make-your-video-go-viral-some-tips-and-tricks-to-help-you/#comments Tue, 21 Jul 2015 07:00:38 +0000 http://www.blog.wsioms.co.za/?p=14543 Videos and content marketing: We have all seen videos go viral and wondered what sort of social media marketing magic was used. Luckily there is no trick or magic to make a video or online account “go viral” – there is however a clear formula and a variety of tips which can make it possible. Most viral videos present an emotional experience or something shocking or surprising to viewers. Of course the content of the video can only be seen if it is properly marketed and below are a few tips to getting your video on its way to going viral:

  • Share, share and share some more. A video cannot go viral if it cannot be shared. How it travels is important and if you include basic features such as social media links to help viewers share their experience with others, half the battle is won.
  • Make it undeniably like-able. Now, we aren’t talking about making it possible to like the video on Facebook, although this is something you should already be doing. Make sure the video is funny, emotional or eye catching. If it’s not likeable, chances are it won’t be shared and its road to going viral will be obscured.
  • Keep it short and sweet. Let’s face it, nobody online wants to spend an extended period of time watching a video, even if it’s funny. Keep it short and sweet and leave them wanting more. You have at least 5 seconds to grab their attention and then maintain it for a brief time after.
  • Communicate a story. Humans love stories. We like to follow stories with characters and we always want to know what happens in the end. Design your video to follow a story line and it will certainly create interest in the content.

That’s it. Now you have a short, entertaining and interesting video which is likeable, you just need to share it with people who would care about the content. These people will share it with other like-mined people and before you know it, your video has gone viral.

Content marketing – getting videos noticed with the help of WSI

At WSI we specialise in content marketing and various other forms of digital marketing. If you want to get your video and other content noticed, we can assist. Our team of professional online marketing consultants will present you with viable marketing options and ensure your objectives are met.

To learn more about our content marketing services, contact us at WSI via email or telephone today.

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What is remarketing and how does it work? http://www.blog.wsioms.co.za/what-is-remarketing-and-how-does-it-work/ http://www.blog.wsioms.co.za/what-is-remarketing-and-how-does-it-work/#comments Mon, 20 Jul 2015 07:00:08 +0000 http://www.blog.wsioms.co.za/?p=14524 Remarketing is still a fairly new concept in the world of digital marketing. The best way to describe what it is, is by an example:

If you go to an online store or website to do research about a product you’re interested in, you will see pictures and product descriptions on the page. After you’ve done your research, you might go and check your email, browse the web and go about your daily online routine. Suddenly you see the same product photos pop up in paid advertising space – that’s remarketing.

So, how do companies get this right? Many times, it’s the product of a clever internet marketing campaign which uses Google’s new Dynamic Remarketing (GDR) feature. This feature was launched in July 2013 and has helped many online stores and ecommerce websites take their businesses to the next level.

In order to start using this feature, you will need to link your Google Adwords account to your Google Merchant account. After this, you need to invest in some catchy copywriting so that your headlines and product photos really stand out.

The reason why Google’s Dynamic Remarketing feature works so well is because it targets people in a tactical way. People who have already shown interest in your product and know what you’ve got to offer. You can also use this tool to up-sell and cross-sell products online.

Need help with your internet marketing campaigns? Contact WSI today.

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Merge social media with email marketing with these steps http://www.blog.wsioms.co.za/merge-social-media-with-email-marketing-with-these-steps/ http://www.blog.wsioms.co.za/merge-social-media-with-email-marketing-with-these-steps/#comments Thu, 16 Jul 2015 07:00:16 +0000 http://www.blog.wsioms.co.za/?p=14541 When using multiple platforms for marketing you must dedicate one medium to drawing attention and the other for closing the deal. Email marketing is an effective way of grabbing the attention of your target audience, but providing them with a link to your social media pages is simply not enough to truly earn conversions. There is a great deal you can actually do to truly merge your email marketing and social media marketing efforts and if you aren’t entirely sure what your options are, consult with a specialist in the online marketing field.

Below are our two top ideas to consider:

  • Use social media to trigger conversations – create custom graphics to be posted on your social media platforms which links directly to your email campaign. When you write content for that post, make sure the interests of the target audience are considered. Asking questions which cause curiosity and including a link that needs to be clicked is also a great way to get consumers clicking through to your email or other platforms.
  • Upload subscribers to social media accounts – linking your email lists to various social accounts is an effective way of merging social and email. You will find many social platforms, including LinkedIn, Facebook, Twitter and similar, offer the option of uploading email contacts. This can help with running adverts to a specified audience.

Email marketing and social media marketing services at WSI

At WSI we can professionally advise you on how to merge your social media marketing and email marketing campaigns for the best online marketing results. With our digital media marketing services, you can expect to boost your company’s presence in the online world and can truly harness the potential of both email and social marketing.

To learn more about our email marketing strategies and services, contact us at WSI via email or telephone today.

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Succeed with Facebook Ads by kicking these five Google Adwords Habits http://www.blog.wsioms.co.za/succeed-with-facebook-ads-by-kicking-these-five-google-adwords-habits/ http://www.blog.wsioms.co.za/succeed-with-facebook-ads-by-kicking-these-five-google-adwords-habits/#comments Wed, 15 Jul 2015 07:00:52 +0000 http://www.blog.wsioms.co.za/?p=14537 If you have a highly successful Google Adwords campaign, but a failing Facebook Ads campaign, you are probably feeling quite stumped by social media marketing in general. If you have been wondering about this for some time and struggling to get your Facebook Ads working, then there is one thing you need to realise: Facebook Ads is not Google Adwords. It’s as simple as that. Forget everything you know about Adwords when working with Facebook Ads. Below are five common Google Adwords habits you should avoid using on Facebook Ads:

  • Don’t focus on buying intent – on Google, consumers are searching for a specific product or service and that is why your content is displayed to them. With Facebook, the user isn’t searching for products and services and quite simply has no buying intent when on the site. Facebook shows ads to users based on their interests, preferences and demographics. Know your target audience and what interests them – then gear your ads towards that sort of content.
  • It’s not all about the text – Google ads are focused on keywords and text and when it comes to Facebook ads, business owners feel the same approach is required when it’s not. Facebook offers additional advertising options such as video or images which really grab attention more effectively. Use these features.
  • Choose the right placement for your ad – on Google, your placement is chosen for you and you can push it up by increasing how much you will spend. With Facebook you have five different placements to choose from. Check them all out and choose a variety of placements to see which one works best for you.
  • Your advert is not designed to sell – Google will have trained you to think that adverts are designed to sell, but Facebook does things differently. The adverts are of a more “social” nature and are designed to create awareness and interest. Remember that.
  • Stop expecting instant gratification – with Google Adwords you will experience instant results for your online campaign whereas with Facebook Ads, the results take a little longer to show themselves. Facebook Ads should be focused on long term benefits and not instant sales.

Better Facebook Ad results with social media marketing services from WSI

If you want to drive better results for your social media marketing efforts via Facebook Ads, turn to the professionals in the field. At WSI we provide professional and effective online marketing solutions to businesses looking to boost their online awareness and sales.

To learn more about our social media marketing strategies and services, contact us at WSI via email or telephone today.

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