Web 3.0 is fast approaching and some people are still being left behind on the Web 2.0 topic. This conference has been set up to give virtually anyone – from pro digital marketer to new people in the industry – an idea of how to start using the internet to work for you (and to tell everyone what they should be planning for in the nearby future).

The conference is organised and hosted by Alpha Omega Events and will be held on the 6th, 7th and 8th of March at Emperors Palace in Johannesburg. The list of speakers is impressive: Rafe Dyer (Innovation Manager of Deloitte & Touche), Wesley Lynch (CEO of Realmdigital), Jonathan Hall (CEO of Virtual Works), Leon Lategan (MD of Purple Cow) and more.

The eighteen speakers who will be presenting over the course of the event are all industry experts in their niches, so it will be exciting to hear some of the presentations. A few of the presentations I’m looking forward to attending include:

  • Web 2.0 and social media in the finance industry – Anette Muller, Digital Consultant – DotNext Innovations
  • Online Community Engagement – Jonathan Hall, CEO – Virtual Works
  • The Local-Mobile-Social Search Tripartite – Gillian Meier, Digital Media Strategist – Blue Magnet Digital Solutions
  • Web 2.0 – the good, the bad and the ugly – Greg Schneider, New Business Manager, BrandsEye

My talk is going to be focused around “Facebook vs Google+”. While both sites offer innovative features that let people share content with friends and connections, they do so in different ways. I will be talking about the different marketing strategies for both of these platforms.

We’re going to be live blogging and Tweeting the event!

WSIOMS is setting up the official Web 2.0 Blog and we’re going to be live blogging the presentations throughout the conference. The blog is going to be up and running soon (you’ll be able to see a list of speaker profiles and a bit more information about the event), so keep an eye out for that coming soon.

We’ve also set up the Twitter account for the event @Web20Conference, so make sure to follow the developments on Twitter (the official hashtag for the event is #SAweb2.0).