No one can deny the reach and power of Facebook – over 1.4 billion people visit Facebook every month and more than 900 million users check Facebook every day. Those are pretty big numbers. Not one to rest on their laurels, Facebook recently announced Pages Messaging, a new feature that is set to take the small business world by storm.

People like to connect with family and friends on a personal level, through social media platforms like Facebook and Twitter, the main reason being it’s fast and convenient. The latest offering from Facebook allows people to connect directly with Pages (on Facebook for business), in an equally efficient way.

A new “Send Message” call-to-action button for local awareness ads allows people to have private conversations with business Pages from News Feed ads. When the message is sent to the business via Facebook Messenger, the message will include an attachment to show which ad prompted the query. The business can then reply and follow-up.

Pages that respond to 90% of their messages will get a “Very responsive to messages” badge on their profiles – showing customers which are the best Pages in terms of client interaction.

New tools have also been created, to help businesses manage and respond to their messages. Common questions are noted and responses to those saved.

As with the communication options through LinkedIn, it seems more and more people are responding to the personal touch, the private interactions to conduct business. Building trust equates to successful business. It is becoming more and more important for business owners to stay on top of the social media marketing, in order to succeed in today’s business world.

Get on top of social media marketing with WSI

The team at WSI understand how social selling and social marketing are the new tools for maximising your business reach. Offering a range of services and advice across many subjects, they can help you make sense of the lightning speed development of social media marketing.

To understand how online marketing can benefit your business, contact WSI today.

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