Paid advertising can be a very lucrative part of your Facebook marketing strategy – if done right. There are a few common mistakes that could cost you a lot of money. It helps to know from the outset what you shouldn’t do, so that you can concentrate on what you should do and get the best ROI from Paid Facebook Advertising.
Some common Facebook marketing mistakes
- Not being specific enough. Facebook advertising allows you to target a particular demographic. However, a common mistake that people make is going for numbers rather than focusing on their target market. This usually results in large spend versus few conversions.
- Targeting the wrong market. Have you done your market research, or are you acting on assumptions? Knowing who your market is, what they like and don’t like, is essential for any kind of marketing or ad campaign. It’s a core aspect of strategy and c campaign design. Don’t skip it.
- Always going for ‘conversions’ straight out of the gate instead of ‘engagement’ or ‘traffic’. Facebook gives you the option of choosing what your ad is for – and understandably most people choose ‘conversions’. Of course you want sales, but…have you forgotten what underpins a successful marketing campaign? Yes – Brand Awareness. Consider choosing ‘traffic’ or ‘lead generation’ as your objective and structure your ad accordingly. Build your potential customer base without asking them to spend money.
- Always going for new customers instead of aiming ads specifically at the people who Like your page already: your ‘fans’. Do both, see what works and create balance in your marketing efforts.
The above are some of the most common mistakes people make – sucked in by the promise of reaching ‘millions’ of people worldwide. Avoid these, and you are on your way to potentially making a mint from Facebook advertising.
Contact us at WSI OMS to help you design and implement a Facebook advertising campaign push as part of your social media marketing strategy.