The world of SEO is forever changing, and if you aren’t focused on keeping up with the trends, your website’s rankings are sure to take a noticeable knock. In an effort to help get you back into the loop, we take a look at a few essential focus areas for your SEO campaign below.

Content Marketing

Content marketing and SEO work hand in hand – these days, one cannot exist without the other. Knowing this, if your SEO efforts are to yield any worthwhile results, you need to be taking the time to create your own brand-relevant content (and promoting it on the right platforms). Not just any content, though. Content that people are going to want to read and, most importantly, engage with. Don’t feel as though you’re too good with words? Content curation is also an excellent option to try.

Create a Link Building Strategy

Yes, link building is still important when it comes to SEO. Just remember that while the focus should indeed be on creating high quality back links on authority websites, you still need to be just as focused on identifying where those low quality back links to your site exist – and do your best to get rid of them ASAP!

User Experience

Regardless of whether or not your website design is stunning, the question is: does your website take forever to load? Is it easy to navigate around it? If not, your SEO is likely being negatively affected. User experience is now more important than ever when it comes to rankings, so make sure that you take the time to perfect this. Remember – if user experience is good, the chances are also good that the SEO engines are finding it easier to crawl through your website, ultimately helping you to reach that top spot that you have been chasing for so long!

Feeling a bit lost? For professional assistance with your brand’s SEO campaign and digital marketing strategy, do not hesitate to get in touch with the team at WSI OMS.

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