The web is becoming more visual. If you hope to make any sort of impact online, including images and videos is just what you need. Cisco predicts that video will soon account for most online traffic. Using images is fine for social media marketing and web content, but is it effective for email marketing too? If you’re not already including images in your emails, you’re missing out on a great opportunity to take your campaign to the next level.

However, images need to be used correctly to be effective. The following tips explain exactly how to achieve this:

  1. Get around image blocking

The image blocking setting is common in popular email clients such as Yahoo! Mail and Gmail. Users are able to block or agree to see images in their emails. While some email clients, such as Gmail, automatically show images, many others don’t. There is a high chance therefore, that many people won’t see the images in your emails.

You can overcome image blocking by ALT tags. These are those parts of HTML code that are used to create an image. Using ALT tags allows you to include text to describe the image. Ensure the ALT tags stand out by formatting them to make them clearly legible.

  1. Use fast loading images

Many people today use their mobile devices to view their emails. Mobile users are known to be impatient with slow-loading websites. The same applies to emails. Slow loading emails are likely to be discarded.

Using large images can slow down loading rates of emails drastically. You can make images load faster by reducing their file size. A good guide is to use images no larger than 50KB.

  1. Use moving images

Use animated GIFs to add pop to your emails. Use the images in their original size when making gifs. You can then use a file size reducer to ensure the images load quickly. Only use animated gifs where they can add value to your message.

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