Email marketing has its place in every great digital marketing strategy. However, unless you go about it the right way, these efforts could all be in vain as your emails may land up in your audience’s spam folders. Here are our best tips on how to stop that from happening:
Avoid Sending in Bulk
This can be tempting, especially if you have a massive mailing list. However, it is a sure-fire way in which to have your emails banished to the spam folder for good. Counteract this by sending out your emails in smaller batches throughout the day instead of sending them all at once.
Include an ‘Unsubscribe’ Link
Don’t you think that your email marketing efforts will be a lot more successful if the people to whom you’re sending the mails want to be receiving them? If they don’t, they will simply flag them as spam anyway. Do yourself, and them, a favour and include a simple unsubscribe link at the bottom of each email that you send out.
Make Sure Your Mails Are Valuable
Email marketing is a form of content marketing and should present the reader with something of value if it is to have any kind of impact at all. Keep this in mind and remember to steer clear of any spam-related practices such as misleading email subject lines, using all capital letters and over-using terms like ‘free’.
Here at WSI OMS, we specialise in all aspects of online marketing from email marketing to SEO and everything in between. Contact us today to find out how we will help you to dominate the digital sphere and to establish a name for your brand.