If the goal is to simplify and improve your company’s email marketing strategy, it is time to consider making use of one of the leading email marketing solutions out there – MailChimp. These are the top 5 benefits of embracing this tool and its seemingly endless list of helpful features:

  1. It’s Easy to Use and Customise 

The MailChimp interface is extremely user–friendly. This means that anyone can use it, regardless of whether or not you have experience with design or email marketing in general. It is also very simple to customise it however you see fit.

  1. It Is Free 

Well, at least to a certain degree! If you have less than 2 000 email subscribers, you can indeed make use of MailChimp completely free of charge. As your email marketing list grows, however, you will need to upgrade to one of MailChimp’s other plans. The good news is that all of the options are affordable.

  1. It Offers Advanced Analytics 

Tracking the progress of your email marketing efforts has never been easier. With MailChimp, you can take advantage of the following:

  • Detailed revenue reports,
  • information concerning the links that were clicked most frequently, and
  • You can how many of your subscribers actually opened the emails that you sent.
  1. It Allows for AB Testing 

The handy AB testing feature means that you will be able to optimise your emails in such a way that you ensure that they hit the mark every single time.

  1. It Offers Automation 

Now you can schedule emails to be sent out at a certain time, so that you don’t have to do so manually. You can also take email automation to the next level with the help of MailChimp’s API to trigger custom workflows.

Here at WSI OMS, we specialise in email marketing and digital marketing in South Africa. For a full list of our services, including content marketing and website design, do not hesitate to contact us.

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