Video marketing is successful for one simple reason: we as humans are programmed to respond to other humans. “Moving images grabs our attention,” says Susan Weinschenk, a speaker and consultant for brands such as Amazon and Disney. This is how your business can benefit from video marketing:
Reduces advertising costs
Gone are the days when you would have to pay thousands in advertising fees to create a commercial for your company. With video marketing, you can create your own YouTube channel and videos for next to nothing.
With the click of a button, consumers are able to share videos via social media sites. This “shareability” means thousands of consumers are marketing your brand for you. Think networking without the effort. It’s word-of-mouth advertising on a grand scale.
In an age of information overload, videos are easy to engage with. Axon Research found that seven in ten people view brands in a more positive light after watching a video.
Five Social Media Sites I should consider for my video marketing campaign
Since its inception ten years ago, Facebook has surpassed more than one billion users worldwide. A restaurant owner would upload a video of the chef preparing a meal. Since we eat with our eyes, this is a good video marketing strategy to lure customers.
Twitter has more than 500 million users worldwide. Celebrities are using the new Twitter Vine video option as a video marketing strategy to promote their shows with sneak peeks, thereby enticing viewers to tune in to watch the entire show.
Companies such as Woolworths are using the video share feature to promote in store events. Video marketing also enables them to gauge audience reaction and monitor their brand.
Youtube is widely used by celebrities as a video marketing strategy for their latest songs and films.
Tumblr is a popular video marketing tool used by many to capture the teenage market. Entrepreneurs such as Kendal and Kylie Jenner constantly post videos of their latest clothing range to create hype.
Revolutionise your business with video marketing. Contact us to find out how we can help you with this.