When it comes to email marketing, your subject line is of the utmost importance. It is the first thing that the reader will encounter and how emotive or effective it is will determine if that marketing email is ever opened or not. There is real danger in consumers not opening your emails – they will never see the creative and content and so the most important aspect of your online marketing campaign with emails is how you will grab the attention of the reader with just the subject line.
Below are a few words to be careful with when creating an email subject line for your online marketing campaign:
- Call to action words – these are intended to evoke action from the reader. Try to use words like “introducing”, “celebrating” and similar. Readers tend to view words like “spend”, “get your” and “claim” negatively.
- Questions – if you are using a question as your subject line, avoid negative words such as “don’t”, “can’t” and “will”. Opt for words that create a more positive appeal such as “what”, “can” and “do”.
- Sale phrases – these are popular to use when there is a special or discount on offer. For sales try to use positive words such as “on orders over” or “off selected” instead of potentially negative words such as “savings”, “off all” or “offer ends”.
Effective email marketing strategies and services from WSI
At WSI we present professional email marketing strategies to our clients. Email marketing forms part of our online marketing services and with our assistance you can create emails that your target audience will not only just read, but actually respond to. With the assistance of our professional online marketers, your email marketing campaign can be absolutely successful.
Email marketing campaigns take forethought and creative thinking. To learn more about our email marketing strategies and services, contact us at WSI via email or telephone today.