There are currently over 1,3 billion monthly active users on Facebook Messenger and 2 billion messages are sent every month. As a business owner or a digital marketer, these are numbers that you need to take note of, especially since Facebook Messenger now allows users to buy products directly through the app.
The new comment-to-messenger feature means you can auto-message people who comment on any of your Facebook posts. Here are a few tips to help you drive sales and engagement with Facebook’s comment-to-messenger feature:
- Don’t Only Use The Feature For Customer Support
Many times, you will find that your Facebook is just another platform to provide customer support. While customer support plays a crucial part of your online community management, you need to proactively focus on engagement and sales as well.
Your community managers need to receive sales training. They need to know how to upsell and how to spot a Facebook user that is ready to buy. They also need to be able to provide that person with the right information at the right time. Your sales team, content marketers and customer support staff need to work closely together to ensure consistent and compelling messaging on this platform.
- Link Messenger To Your Store Site
Your Messenger needs to be linked to your website so that product updates and price information is reflected in it. There are three ways to integrate the use of Messenger with your e-commerce site:
- Add the Messenger sales channel to your store site,
- Add Facebook Live Chat to your e-commerce store, or
- Add the Buy Now button to your Messenger bot.