One of the problems with running a successful paid online advertising campaign is that there are so many things to do and so many things to focus on. We’ve narrowed down the 5 most common AdWords mistakes that can be avoided so that you have a better chance of running a profitable PPC campaign:

Not checking your keyword search terms

When you start choosing the keywords that you will be bidding on, make sure that you also check which keyword phrases that will lead to your ads showing up. You might be surprised how many people disregard these lists, leading their ads to be displayed for irrelevant search queries.

Not using negative keywords

Negative keywords are used to tell Google that your ads shouldn’t be displayed if certain unrelated or irrelevant keywords are typed into the search engine. This is very important because it can help you prevent wasted ad spend.

Not sending people to a high quality landing page

The landing page that you send people to needs to have relevant keywords, content and a clear call to action. You should never be sending people to the home page of your website. People who click on your ads should either be going to a customized landing page or a specific product, category or services page in order to increase your conversion rate.

Not testing your ad copy

This is one of the most important mistakes to avoid because the PPC ad copy is what’s going to entice search engine users to click on your ad. You need good ad copy to draw people to your landing page as well as to filter out people who aren’t your ideal customer.

Knowing which strategies work well for you

Not every business is suited for Google AdWords. There are many paid online platforms and while the most popular ones are Google AdWords and Facebook, there are many other niche platforms that might be better suited for your brand.

The abovementioned mistakes won’t suddenly make you thousands of Rands, but it can help you save quite a bit of money in the long run. If you need help with your paid online advertising campaign, contact WSI OMS today.

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