Does Google use any data from social media channels on their search algorithm? Google and Bing have confirmed that the links shared from Web 2.0 sites such as Twitter and Facebook have a direct impact on organic search result rankings.

It is calculated by the social authority of a user. That means that it counts how many people you follow and how many follow you – doesn’t sound right to me. The higher the social authority, the more trusted the link will count.

In effect, this means that Re Tweets will be counted as links? These links will count even though the links from Twitter are already nofollow links and most are shortened with URL shortener’s such as Bit.ly where there are no keywords in the anchor text of the link.

View the YouTube video below where Matt Cutts explains this.