There is no cut and dry method when it comes to perfecting your company’s content marketing efforts. More often than not, it is all about trial-and-error, keeping an eye on consumer behaviour and measuring results. Unfortunately, this has led to the creation of a number of myths which, if believed, can actually cause your digital marketing strategy more harm than good. We dispel a few of these common myths below:
It’s Easy to Create Great Content
This is definitely a myth. Not only do you need to be an excellent writer with a solid knowledge of the topics which you are writing about, but you also need to know how to do the research necessary to find out what type of content your audience is looking for. It is because of this that it is often a better idea to turn to a content marketing company with plenty of experience in this realm in order to ensure that you obtain the desired results.
Quantity is a Must
This is not true. It’s not quantity that’s important – it’s consistency! So many business owners are under the impression that the more content they produce, the more people they will be able to reach. This is not the case. Twenty mediocre pieces of content may never reach the same number of people as one epic piece of content. The bottom line is, the only way to expand your reach is to consistently create content that people want to share. The more they share, the more people you reach.
You Must Publish Content Only on Your Website
Another big no-no. While having great content on your website is extremely important for SEO reasons, there is also plenty of SEO potential that comes with publishing your content elsewhere on the web. Don’t be afraid to write guest blog posts and to use other content sources – it is the ideal way in which to start creating plenty of quality external links.