What might appear to be a self-indulgent photo habit is actually much more than that. An infographic from Marketo connected this style of photography all the way back to Van Gogh’s self-portraits.
Many people view selfies as a way to convey self-confidence, but to others, it’s a sign that our culture is becoming more me-centric than ever before. Opinions aside, marketers shouldn’t underestimate the impact of or the place of a selfie in their future marketing plans.
Selfies are bigger than you think. It’s so common to take selfies that smartphone manufacturers have introduced front-facing cameras and the word ‘selfie’ has been inducted into the Oxford dictionary. Over 41-million selfies have been uploaded to Instagram alone and selfies also give you a pretty good idea of what millennial are into and things that appeal to them – which are great insights for your digital marketing strategy.
Millennial are growing into the biggest demographic, which means this is who you will be targeting for sales moving forward. The problem is that this generation doesn’t want content served up in the same old way, they want it to be personalised. Millennial have grown up in an era where customisation is the standard. iPods come in every colour, screensavers can be updated with your favourite colour and televisions can learn to automatically record shows that are suggested to you.
Your goal is to create brand messaging that achieves the same effect because, at the end of the day, millennials are drawn to experiences that feel unique to their likes and dislikes. When you can tap into the selfie, you will earn loyal customers that feel connected to your brand.