The digital marketing arena has changed so much over the years. In the past you could rely on a solid search engine optimisation strategy to show your potential clients your value. Today, people rely on the opinions of people they trust when they make purchase decisions online. The people who own these opinions are called online influencers and can mean a lot to your online strategy. Here are a few things you need to know about online influencers:

They have a huge following

Influencers often have loads of online followers. If they decide to tweet about a bad customer experience they had at their local coffee shop, thousands of people will see it. The amount of people who follow their online interactions means they can boost or burn a brand in an instant with a few social updates or a blog post. 

Their opinions are valued

If they recommend a product, restaurant or service, people trust what they have to say. They are often authentic about what they’re interested in and their advice is taken to heart by those who follow them.

They have a niche

Many online influencers are famous in certain circles. Some blog about fitness, others about entrepreneurship or parenting. They’ve created a following based on their expertise and the value they provide to online communities that are interested in what they have to say. 

The good ones can’t be ‘bought’

If you can pay an online influencer to say something nice about you, then they’re not worth their salt. The really good ones would be willing to review your product and provide an unbiased opinion to their online communities, however steer clear from online influencers who are prepared to post whatever you want them to say as this type of inauthenticity can be smelled a mile away.

Want to start working with online influencers to get your message across? Then contact WSI OMS today and we will make it happen.

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