Blink – and another year has flown by! Perhaps time seems to be escalating because of the rapid and far-reaching changes in technology? Be that as it may, the only way to successfully deal with change is to plan ahead. With that in mind, here is a brief look at digital marketing strategies for 2019:
Away With Ads
More than 30 percent of all internet users are expected to be using ad blockers soon, meaning that traditional advertisements will be reaching even less of its intended audience. If you are going to be using ads, it must:
Have value for, and
Be relevant to the consumer.
Persuasion By Opinion
Consumers are relying on the opinion of others to influence their choices. This is why brand partners, referral partnerships, and content and influencer marketing are gaining so much popularity among marketers.
Content is the key to successful marketing, and, therefore, marketers will have to increasingly create engaging content to build connections with their clients. An authentic way to do this is by sharing the experiences and stories of your company’s employees.
Sync Your Communication
You may be surprised to learn that some analysts are predicting that close to 50 percent of all searches will be made through voice by 2020. This means that is absolutely vital to understand and be in sync with your target audience. If they are going to be relying on voice-enabled searching, you will have to create your content accordingly.
Add A Personal Touch
It is impossible to stop technology and marketing automation. But, the human touch will help to ‘soften’ these interactions and to maintain relationships. Helpfulness and kindness will always build authenticity, which will stand your brand and reputation in good stead – and it will combat the loss of relationships through tech and automation.
If you need help to come up with truly creative ideas and to break with conformity, contact WSI OMS today. We will help you to achieve your marketing goals.