Here we are on day one at the Radisson Blu Hotel on Victoria Island. Michael Monaghan from WSI head office, Krista LaRiviere of gShift and me.

Michael started with the introduction of WSI and gave a review of the Digital Marketing proceedings for the two days.

Michael is sharing Internet stats on Nigeria – over 6m Facebook users and all the attendees put their hands up for being Facebook users. A different story when asking about who was on LinkedIn, so I am really looking forward to presenting B2B Social Media and covering LinkedIn tomorrow.

Some points from Michael:

  • Half the money I spend on marketing is wasted; the trouble is I don’t know which half.
  • How much does it cost to get a new customer – WSI has the solutions to identify who comes to your website and track the calls to your business generated from web traffic and specific Ads from traditional media as well

Up next Krista LaRiviere:

We did a quick round the room introduction and her is the list of topics the delegates want us to cover. So no pressure, lets go:

  • Internet of everything
  • How to interact with students on social media
  • Get my company involved in digital marketing
  • Lead generation and conversion
  • Build a strong online brand
  • Develop a comprehensive web presence
  • Drive social media traffic to website
  • Transform my social network into customers
  • Online reputation management
  • Build trust with social media to convert into leads
  • Best practice of digital marketing
  • Update my digital marketing knowledge
  • How to optimise video
  • ROI of Digital Marketing
  • Display advertising
  • Integrated digital marketing
  • Content marketing
  • Improve interactive website
  • Campaigns for clients
  • Rebranding a company

Further points from Krista on Digital Marketing Stats in Nigeria

  • Nigeria the number one emerging economy in the world
  • Nigeria ranked number one in African Internet use
  • Africa to reach 1 Billion mobile connections by 2016
  • Nigeria is eleventh in the world for mobile usage
  • Average traffic from 6,000 web presences on gShift Labs – 24% of traffic comes from mobile
  • 80% of Facebook logins are from Nigeria and South Africa within Africa
  • Nigeria is 23rd on LinkedIn with less than one percent of the population on LinkedIn
  • Understand the behavior and the device – talking mobile here

Moving onto Content Marketing:

10 key Digital Marketing Building Blocks:

  1. Reputation of your company
  2. Discoverability of your web presence
  3. Relevance of content
  4. Authority – is it enhanced or not
  5. Influence through social networks
  6. Action – get some to take action with your content
  7. Engagement – create engaging content
  8. No shortcuts
  9. No quick fixes
  10. No overnight success

Krista ended with a keyword research workshop that generated quite a bit of discussion:

A question asked:

Q: What do you mean about web presence asset?

A: It’s your entire digital footprint and the content you have on it

If you would like more information on the event or if you would like to book Francois Muscat for training and speaking engagements, contact WSI OMS today.

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