In the past, search engine optimisation was all about optimising your content (and by that, we mean written content). Today, content refers to such a variety of media, including infographics, pictures, vimeo clips and of course videos.
In less than a decade, YouTube has become the second largest search engine. Google is still the largest, but YouTube is miles before Yahoo and Bing, processing over 3 billion searches each month. In 2006, Google bought YouTube for USD$1.65-billion, so basically Google owns the top two search engines on the internet.
Besides the fact YouTube gets so many searches each month, this content also comes up in Google’s search results, making video marketing important for any digital marketing strategy.
Simply including keywords in a YouTube video title or description can help you gain a lot of traffic each month. Videos are also a great way to humanise your brand, explain complex product set-ups or share interesting information with your online community.
Your first step in creating an effective video marketing strategy would be to set up a YouTube channel for your company. Make sure to customise the profile with your logo and corporate colours.
The next step is to create content. While it’s a great idea to hire a professional videographer and get a professional video made, you can also upload presentations or even create a video with photos (you can do this yourself with easy desktop video editing software).
YouTube and video marketing can no longer be overlooked. Video content is easy to consume and it’s highly effective, so make sure you’re capitalising on all the traffic this website receives.