Digital marketing can be a cost-effective and simple way for non-profit organisations to spread the message about their cause. Because the goals of non-profit organisations differ from those of for-profit businesses, the approach in digital marketing needs to shift. Here’s our guide to digital marketing for non-profits.
5 Digital Marketing Tips for Non-Profits:
Inform Your Supporters
Communicating with supporters of your cause is a vital part of spreading your message. When creating content such as blog posts, social media posts and newsletters, you’ll need to provide the relevant information concisely, in a manner that is visually appealing and easy to share. This will help your message to reach a wider audience and find support from new volunteers and donors. Keeping your supporters up to date with the latest news, developments and events will create more opportunities for supporters to get involved, spread your message and raise funds.
Network and Connect
A well-maintained network is a priceless asset for a non-profit organisation, and digital marketing can play a key role in building and retaining a network. Make use of email marketing, social media and your website to establish and grow your digital network. When you gain valuable contacts, place them on your VIP list for event invites and reach out with courtesy messages to update them on developments in the cause.
The same principles are applicable to creating relationships with media outlets. But, in this instance, you’ll need to find out how each outlet wants to receive information from your organisation and what their conditions are for sharing your press-releases and content.
Share Your Knowledge
Reach out to relevant publications and offer to create guest posts on topics that would benefit their readers. By creating content that they can share with their audiences, you’re establishing the status of your cause and positioning yourself as an expert in the field. The key is to understand how your expertise can be useful to their readers and to let this knowledge guide you when writing content. Be sure to reshare the content on your own platforms so your audience can find it.
Engage On Multiple Social Media Platforms
Cast your net as wide as possible by engaging on multiple platforms. People often choose one or two social media platforms and regularly engage on those sites, so you want your message to be available to as many possible supporters as you can manage. Don’t overextend your team by choosing to be on every available platform. Instead, do research about your ideal audience’s platform preferences, and speak to them where they are.
Invite Your Supporters to Take Part
Use digital marketing to invite your supporters to attend upcoming events. Use all the platforms at your disposal to increase your reach and provide a way for supporters to attend the event in a virtual manner, if possible, through live streaming of the event. Create a digital packet for guests to download by scanning a QR-code and include relevant details on how to donate, upcoming events and FAQs about the organisation.
These 5 tips go beyond the realm of social media and will help you to use digital marketing to create awareness and attract supporters for your non-profit organisation. For more on digital marketing, social media marketing, SEO and web design, contact WSI OMS today.