Before digital marketing, the best way in which to ensure that your business stayed at the top of its game was through word of mouth. Well, while technology has continued to evolve over the years, it would seem that the importance and overall effect of word of mouth have yet to wane. The fact of the matter is that online reviews can make or break your business! Here are the stats that you need to know, as well as some advice in terms of how to go about convincing past and already-existing clients and customers to write you an online review.
Did you know?
- Positive online reviews have the potential to lead to an 18% increase in sales.
- Online reviews are responsible for 10% of the Google SERP ranking.
- Customers generally spend approximately 30% more at a business about which they have read positive reviews.
How to Generate Online Reviews for Your Business
Start by creating pages and profiles for your establishment on popular review websites such as Google Local, Yelp and Trip Advisor. From there, you can start posting links back to these review pages in various strategic places, such as in your online newsletters, on your social media marketing pages and on your website, itself.
The easiest way in which to convince your customers to leave a review is to go ahead and ask them to! Once they have received a product that they ordered via your website, drop them a personalised email asking them for their feedback. Not only will it increase their chances of giving you a positive review, but it is likely to make them feel special, ultimately leading to a nice boost in brand loyalty too!
Are you looking for a digital marketing agency that can provide you with assistance in terms of your online marketing efforts, including when it comes to effectively generating positive customer reviews? If so, you must get in touch with the team at WSI OMS. Building the best possible online reputation for your business is what we do best!