When you first start making the most of the online world when it comes to promoting your business, you will be told that you need both a solid digital marketing strategy, as well as a well-structured plan of action for social media marketing. The question is, what is the difference between the two? We investigate below.

  • What is Digital Marketing? 

Digital marketing is all about using the digital tools available (i.e. PPC advertising, SEO, content marketing, email marketing etc.) to promote your business online and to reach as many potential customers as possible.

  • What is Social Media Marketing? 

Social media marketing is a form of digital marketing that takes place on various social media platforms, such as Facebook, Instagram, LinkedIn and Twitter. It also involves communicating and engaging directly with your company’s followers.

  • How Do They Work Together? 

The success of both relies heavily on a knowledge of the wants, needs and expectations of your target market. Ultimately, social media marketing helps to support your digital marketing strategy. It allows you a direct line of access to your audience and makes it possible for you to gain valuable insight in terms of what is working and what needs to change regarding your approach. In short, a company’s online reputation depends on both digital marketing and social media marketing coming together.

Want to know more? Perhaps you would like an expert’s opinion regarding your online marketing efforts? If so, it’s time to contact WSI OMS. As a leading digital marketing agency, we will provide you with a range of services that are sure to help guide your business to the top!

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