If you’re having a hard time defining your social media marketing target market, WSIOMS has some tips to help you choose and target the correct audience for your business content. Standing out from the digital crowd is becoming harder as the competition gets tougher, so you need to be very specific in targeting audiences with content that will give them value. Here’s our guide:
How to Define and Target your Social Media Marketing Audience
Spend time getting to know your customers:
If you’re making use of a social media marketing agency, you probably already have a few customers who you can study to find out more about how audiences will react to your social media marketing strategy. Use your existing client base to understand the demographics of your audience, including information like age, location, income and spending power, preferred language of communication, and interests. These insights will help you to narrow your target market down to a more manageable group, giving you the power to personalize your content and cater to your specific niche.
Get feedback and insights through social listening:
Social listening is one of the most effective ways to define your target market and gain deep insights into what makes your audience tick. With social listening, you’ll monitor direct feedback and relevant discussions on your social media channels. This will help you to compile lists of topics your target market might be interested in, learn about competitors in your industry, and gain insights on essential opportunities you might want to take advantage of. By engaging in social listening, you’ll form a better understanding of who your audience really is, and who you should not be targeting with your social media marketing efforts.
Experiment until you find what works for you:
When you’ve gathered information and insights through studying your customers and social listening, you’ll need to experiment with different approaches to your social media marketing strategy. Write copy in different voices, post content on various social media platforms, and create ways for your audience to engage with you through competitions, polls, and lead magnets. Through experiments, you’ll find which approaches, styles, and topics attract the attention of your audience, and you’ll be able to define your target market by matching what you can produce with what audiences want to consume.
Become insight-driven with analytics:
From website traffic to social media interactions, you need to get comfortable with analyzing your customer interactions to better define who you want to reach. As each social media platform has its own analytics tools, you’ll need to do some research to understand what their metrics mean and how you can leverage the information you have available to reach your ideal audience.
Need help with your social media marketing strategy? Look no further than WSIOMS, a leading social media marketing agency that can help your business content stand out from the digital noise. Contact WSIOMS for more information on social media marketing now.