Almost all industries have their own myths and Internet Marketing is no exception. Because there is fierce competition between Internet Marketers to get their clients’ websites ranked on major search engines like Google, a huge amount of unethical or ‘Black Hat’ Search Engine Optimization techniques are used in order to achieve the desired ranking. Some SEO ‘experts’ will lead you to believe that their practices will get you to the top of Google overnight. This may be true, however, there is no way you will stay there for long as Google’s complex algorithm scans your website in an effort to pick up on any Black Hat SEO practices.
Some Black Hat SEO Techniques/SEO Myths you should Avoid
- Avoid Keyword Stuffing
Using keywords effectively in SEO involves building them into content of substance within your website. Simply ‘stuffing’ your website with relevant keywords without any good content is going to create the illusion that your website is a good resource website. This practice is only going to frustrate the end user as they get inside your site.
- Avoid Invisible Text
This is an even sneakier Black Hat SEO tactic and refers to the practice of placing pages in your website that are packed with keywords written in white text on a white background. This is done in an effort to attract search engine spiders, however, you will be caught and ‘sandboxed’ .
- Myth – Should I outsource (and pay) for someone to submit my site to search engines?
The answer is No. You will find plenty of chancers on the Internet that will claim things like “For a small fee we will submit your website to thousands of search engines”. Site submission is actually a simple process and can be done on your own easily. In addition to this, most search engines worth their salt won’t ask you to pay for site submission.
- Myth – Meta Tags, Meta Descriptions, and H1’s are the most important part of a well optimized site
In the past, Meta Tags/Descriptions and H1 headers did play a large role in determining the success of a website on a search engine. However, in recent years the search engines place alot less emphasis on this criteria to rank your website. That said, it is still important that you include it as part of a comprehensive SEO strategy.
- Myth – I’ve optimized my website to the best of my ability so now I can just sit back
Untrue. SEO is an ongoing, dynamic process. In order to maintain search engine rankings you have to continually monitor your website and apply changes where necessary in an effort to keep your position on a search engine.