As a web designer, you want to produce the best possible work for your clients. Keeping it fresh and interesting is not always easy. Remember that simplicity is important – often it is the clean, simple web designs that really grab the attention of your audience. Here are a few ideas to help you with your next design project.

Idea 1: Choose your images wisely

The images that you use on a site can make or break its’ overall appearance. This is why it is important for you as the web designer to guide your client. Remember that too many images will slow down how quickly the site will load and you want to avoid this mistake at all costs.

Idea 2: Keep your site easy to navigate

While you want to be creative with your design, you want to keep your site easy to navigate too. Even the best designs will be let down by complex navigation. Remember, this will only serve to confuse the end-user. As far as you can, keep the site easy to navigate without sacrificing creativity. If possilbe, get people with little or no technological background to test out the site and give you their opinions.

Idea 3: Your site tells a story

The website that you design is a sum of its’ parts – it works together to tell a story. This includes all the elements that make up the site: design, imagery, content, font choice, colour scheme etc. It is your job as the web designer to make sure that all of these elements work together. If they do not, you need to advise your clients to make simple changes in order for the site elements to work together harmoniously.

Contact WSI OMS for all your web design needs.